Ensuring revenue teams excel in today’s challenging selling environment requires a rigorous and scalable strategy. When enablement equips, trains, and coaches reps to excel, it can operationalise behavior change. Insights in this report were collected from a study of 500 sales managers, customer success managers, sales enablement professionals, and product marketing professionals, along with internal product usage research and customer surveys. This report will:
- Reveal the business impact of mature enablement programs
- Demonstrate what maturity looks like for organisations that use Highspot
- Highlight how our customers equip, train, and coach their revenue teams to improve business results
Download the report today to learn insights from our customers on how to move up the maturity curve and improve the business impact of enablement.