The CRO Outlook on Enablement

Today’s sellers are dealing with large buying committees, tight budgets, executive decision makers, and overwhelmed buyers. Reps are feeling the pressure to close deals faster and are struggling to meet quota. How do you grow your business amid these headwinds?

This CRO research brief explores how CROs view sales enablement as a practice, how they value enablement tools, and what successful sales enablement looks like to the CRO. This brief uses quantitative and qualitative findings from a Highspot-commissioned research study conducted by GLG, where 120 CROs were surveyed.

In this research report, you will learn:

  • Today’s top sales challenges and goals
  • How to accelerate rep productivity through sales enablement
  • How to optimise the sales tech stack to drive business results
  • Why a people-first culture is crucial to maximise revenue growth

Get your copy of this research report to gain insights on how to overcome your sales challenges and drive business outcomes.

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