Sales Enablement Blog
Explore content management, sales training, and coaching articles and guides. Find information on how to improve your sales enablement strategy and accelerate marketing and sales processes. We provide all the expert tips you need to speed up sales cycles and generate more revenue.
Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch
Discover Highspot’s Summer 2025 Launch—featuring Adaptive Learning, Skill Coaching, Role Play, and AI Agents—to transform your GTM with precision and impact.
7 min read
15 SMART Sales Goals Every Sales Leader Needs
Discover attainable SMART sales goals that motivate your team and drive results. Find tips, examples, and advice to improve your bottom line.
24 min read
The Ultimate Guide to SPIN Selling: What It Is and Why It Works
Revolutionise your B2B sales with SPIN Selling. Discover how to enhance customer relationships using over 30 SPIN questions, as well as tips and best practices.
12 min read
The perfect sales pitch: Examples and best practices
Learn to craft compelling sales pitches that grab buyers' attention using our in-depth examples, best practices, and proven strategies.
18 min read
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Latest posts
Transform How You Engage—and Win—Modern Buyers
Discover how to leverage AI-driven analytics to drive rep behavior change and improve go-to-market performance.
5 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.
14 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Ninety-eight percent of sales leaders and 96% of marketing leaders expect strategy to turn into execution. So why does progress […]
4 min read
AI Is reshaping GTM. But only for teams ready to change
AI adoption is everywhere, but real change is rare. Learn why only teams ready to transform their GTM execution are turning AI into measurable impact.
3 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
How improved AI maturity unlocks greater GTM performance
Strong AI maturity is improving go-to-market outcomes for today's enterprises. Learn how elevating your AI strategy can drive efficiency and growth.
12 min read
Don’t scale chaos: Why AI maturity starts with structure
AI won’t fix a broken GTM. Learn why AI maturity starts with structure, not tools, and how leading teams build systems that scale real impact.
5 min read
Embedding AI in your GTM operations: A strategic imperative
Successful GTM operations not only requires clarity, consistency, and close collaboration, but also the use of AI-powered sales enablement technology.
11 min read
Sales quota attainment: How to hit targets consistently
Attaining quota is always top of mind with today’s sales reps. Get sales quota attainment tips to ensure you meet manager-assigned targets.
15 min read
Execution isn’t just a challenge. It’s a leadership test.
Explore the go-to-market performance gap and why execution—not just strategy—is the true leadership test for today’s GTM leaders.
3 min read
Sales Enablement Strategy
What is a digital sales room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
![30+ sales strategy examples and ideas [2026 edition]](https://www.highspot.com/wp-content/uploads/2023/11/Sales_Strat_Header-580x330.jpg)
30+ sales strategy examples and ideas [2026 edition]
Discover examples of several winning B2B sales strategies that can inspire your go-to-market (GTM) team's strategic planning for the year ahead.
27 min read
How improved AI maturity unlocks greater GTM performance
Strong AI maturity is improving go-to-market outcomes for today's enterprises. Learn how elevating your AI strategy can drive efficiency and growth.
12 min read
Don’t scale chaos: Why AI maturity starts with structure
AI won’t fix a broken GTM. Learn why AI maturity starts with structure, not tools, and how leading teams build systems that scale real impact.
5 min read
Embedding AI in your GTM operations: A strategic imperative
Successful GTM operations not only requires clarity, consistency, and close collaboration, but also the use of AI-powered sales enablement technology.
11 min read
Sales quota attainment: How to hit targets consistently
Attaining quota is always top of mind with today’s sales reps. Get sales quota attainment tips to ensure you meet manager-assigned targets.
15 min read
Sales Training, Coaching, and Onboarding
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
How conversation intelligence software powers B2B sales
Conversation intelligence software with AI and machine learning capabilities empowers your sales professionals to sell smarter and faster.
15 min read
AI role play for sales managers: How to train and sell better
Discover how AI-powered role play can transform sales manager training. Improve coaching, close deals faster, and build confident, high-performing teams.
14 min read
The BANT sales methodology: A tried-and-true model
By using the BANT sales framework, reps can qualify leads faster and ensure they only spend their time prospecting the right B2B buyers.
12 min read
How manufacturers can accelerate training for a new era of domestic production
Accelerated training helps manufacturing sales reps master products, meet buyer needs, and drive success in a changing market.
5 min read
Why AI coaching is the key to hitting sales quota in 2025
AI coaching helps sales reps get the feedback they need to hit quota without burning out managers. Here’s how teams are scaling personalised coaching.
4 min read
State of Sales Enablement Report 2025
Learn why today's go-to-market teams are leaning into an AI-first future—and why your GTM function would be wise to do the same to enhance your sales, marketing, and enablement efforts and accelerate revenue growth.
Sales Content Management
What is a digital sales room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
Keeping up with mass customisation: How sales teams can personalise at scale
Mass customisation is reshaping manufacturing. See how sales teams can sell complex, personalised products with speed and confidence.
5 min read
How to design sell sheets that help close more deals
Discover how standout sell sheets can help you engage, advance, and convert more leads using our 7-step checklist and actionable best practices.
12 min read
How content automation software helps reps focus on what matters
Learn what content automation software is, why it matters, and how it can boost ROI. Includes a checklist to see if it’s right for your team.
8 min read
How to create a sales pitch deck and keep it up-to-date
Create winning sales pitch decks with our expert guide. Learn key strategies and use our maintenance checklist with triggers to keep it fresh.
11 min read
Sales and Marketing Management
2026 lead management playbook for B2B sales teams
An effective lead management process is one that converts prospects like clockwork. Learn how to boost your B2B sales team's win rate.
13 min read
Value selling: Benefits and examples for B2B sales
With value-based selling, you can strengthen your sales strategy by empowering reps to pitch your products and services more effectively.
15 min read
What is a digital sales room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
30+ sales strategy examples and ideas [2026 edition]
Discover examples of several winning B2B sales strategies that can inspire your go-to-market (GTM) team's strategic planning for the year ahead.
27 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.
14 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Ninety-eight percent of sales leaders and 96% of marketing leaders expect strategy to turn into execution. So why does progress […]
4 min read
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