Sales Enablement Blog
Explore content management, sales training, and coaching articles and guides. Find information on how to improve your sales enablement strategy and accelerate marketing and sales processes. We provide all the expert tips you need to speed up sales cycles and generate more revenue.
Highspot launches Deal Agent: The first multi-turn agentic sales teammate for go-to-market performance
Fall Launch ’25 introduces the Deal Agent, giving sellers and leaders a 360-degree view of every deal and delivering real-time, role-specific guidance.
5 min read
The AI-powered deal room is open: Meet the newest Highspot Agent that helps sellers win
Unveiling Highspot’s AI-powered Deal Agent & Deal Intelligence: a unified view of pipeline health, real-time insights, and actionable recommendations to win more.
6 min read
Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch
Discover Highspot’s Summer 2025 Launch—featuring Adaptive Learning, Skill Coaching, Role Play, and AI Agents—to transform your GTM with precision and impact.
7 min read
SPIN selling, explained: What it is and why it works
Revolutionise your B2B sales with SPIN Selling. Discover how to enhance customer relationships using over 30 SPIN questions, as well as tips and best practices.
16 min read
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Latest posts
10 practical strategies to improve sales performance
Looking to improve sales performance? Learn how today's GTM leaders elevate their sales team's performance and help reps better close deals.
16 min read
What is enterprise content management? A GTM guide
With an enterprise content management (ECM) system, your GTM teams can centralise enablement assets and empower sales reps to sell smarter.
11 min read
Most sales plays fail. AI can fix them.
Turn dusty playbooks into dynamic systems. See how agentic AI helps sellers act faster, adapt to signals, and drive better outcomes across every deal.
3 min read
Dreamforce 2025 recap: Inside the conversations shaping the future of enablement
Explore the biggest Dreamforce 2025 takeaways for enablement leaders. Learn how AI, smarter coaching, and connected GTM teams are transforming performance.
4 min read
Improving your sales conversion rate: A GTM guide
Increasing your sales conversion rate requires a team effort by everyone in go-to-market. Learn how to elevate your lead conversion rate.
15 min read
Revenue operations: The impact of RevOps on GTM
Successful revenue operations teams keep marketing, sales, and customer success on the same page. Learn all about the role of RevOps.
13 min read
20 sales discovery questions to better qualify leads
Asking these discovery questions enables sales reps to learn where leads are in their buying journey and whether to pursue those prospects.
18 min read
How to build a strong sales culture that drives results
A strong sales team culture isn’t defined by fancy coffee or free lunches. Those perks may give the illusion of […]
12 min read
The modern sales messaging framework for B2B sellers
Today’s B2B sellers often chase the idea of developing a ‘winning formula’ to convert more customers: a tweak or two […]
14 min read
The path to GTM success: What we learned at Spark ’25
Countless conversations at our global user conference, Spark ‘25, led to a shared conclusion: Artificial intelligence has disrupted every aspect […]
8 min read
Sales Enablement Strategy
Sales scripts: How to create flexible talk tracks
Static sales scripts simply don’t work. Today, B2B sellers need to develop customisable talk tracks that can be personalised to each prospect.
16 min read
Making the most of AI agents: Use cases for GTM
New AI agent use cases for go-to-market emerge weekly. Discover how the cutting-edge technology can continuously improve your GTM performance.
18 min read
AI agents for sales: 100+ prompts to get you going
Leveraging AI agents for sales enables reps and other go-to-market team members to develop more effective outreach and enablement strategies.
15 min read
The agentic GTM: AI that performs
Discover how agentic AI transforms GTM performance by connecting data, guiding next steps, and driving measurable sales results.
3 min read
Most sales plays fail. AI can fix them.
Turn dusty playbooks into dynamic systems. See how agentic AI helps sellers act faster, adapt to signals, and drive better outcomes across every deal.
3 min read
Improving your sales conversion rate: A GTM guide
Increasing your sales conversion rate requires a team effort by everyone in go-to-market. Learn how to elevate your lead conversion rate.
15 min read
Sales Training, Coaching, and Onboarding
Making the most of AI agents: Use cases for GTM
New AI agent use cases for go-to-market emerge weekly. Discover how the cutting-edge technology can continuously improve your GTM performance.
18 min read
AI agents for sales: 100+ prompts to get you going
Leveraging AI agents for sales enables reps and other go-to-market team members to develop more effective outreach and enablement strategies.
15 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
How conversation intelligence software powers B2B sales
Conversation intelligence software with AI and machine learning capabilities empowers your sales professionals to sell smarter and faster.
15 min read
AI role play for sales managers: How to train and sell better
Discover how AI-powered role play can transform sales manager training. Improve coaching, close deals faster, and build confident, high-performing teams.
14 min read
The BANT sales methodology: A tried-and-true model
By using the BANT sales framework, reps can qualify leads faster and ensure they only spend their time prospecting the right B2B buyers.
12 min read
State of Sales Enablement Report 2025
Learn why today's go-to-market teams are leaning into an AI-first future—and why your GTM function would be wise to do the same to enhance your sales, marketing, and enablement efforts and accelerate revenue growth.
Sales Content Management
What is enterprise content management? A GTM guide
With an enterprise content management (ECM) system, your GTM teams can centralise enablement assets and empower sales reps to sell smarter.
11 min read
What is a digital sales room? The DSR, explained
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
Keeping up with mass customisation: How sales teams can personalise at scale
Mass customisation is reshaping manufacturing. See how sales teams can sell complex, personalised products with speed and confidence.
5 min read
How to design sell sheets that help close more deals
Discover how standout sell sheets can help you engage, advance, and convert more leads using our 7-step checklist and actionable best practices.
12 min read
How content automation software helps reps focus on what matters
Learn what content automation software is, why it matters, and how it can boost ROI. Includes a checklist to see if it’s right for your team.
8 min read
Sales and Marketing Management
Making the most of AI agents: Use cases for GTM
New AI agent use cases for go-to-market emerge weekly. Discover how the cutting-edge technology can continuously improve your GTM performance.
18 min read
AI agents for sales: 100+ prompts to get you going
Leveraging AI agents for sales enables reps and other go-to-market team members to develop more effective outreach and enablement strategies.
15 min read
Sales engagement: Tools, best practices, and examples
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
14 min read
10 practical strategies to improve sales performance
Looking to improve sales performance? Learn how today's GTM leaders elevate their sales team's performance and help reps better close deals.
16 min read
Improving your sales conversion rate: A GTM guide
Increasing your sales conversion rate requires a team effort by everyone in go-to-market. Learn how to elevate your lead conversion rate.
15 min read
Revenue operations: The impact of RevOps on GTM
Successful revenue operations teams keep marketing, sales, and customer success on the same page. Learn all about the role of RevOps.
13 min read
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