Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimization, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Territory or vertical: What’s the best sales team structure for your business?
Discover the key differences between territory- and vertical-based sales structures and how to organise your team for scalable growth.
7 min read
From strategy to execution: The marketing leader’s playbook for a successful product launch
Get the playbook packed with tips, tools, and strategy to help marketing leaders drive a smooth and successful product release.
6 min read
How to choose AI sales tools to boost productivity
This guide covers what you need to know about AI sales tools, their impact, and questions for choosing the right vendors.
12 min read
How to achieve operational excellence for GTM teams
Discover how to streamline GTM operations, align sales, marketing, and customer success, and drive sustainable revenue growth with proven strategies.
9 min read
Breaking down silos: The key to go-to-market (GTM) efficiency
Stop working in silos. Find out how to align sales, marketing, and customer success, optimise processes, and boost GTM efficiency to drive sustainable growth.
11 min read
16 proven sales methodologies for successful teams
Discover the top sales methodologies to enhance your sales team's success. Learn how to implement them for consistent, repeatable sales growth.
22 min read
The top RevOps frameworks that drive growth and alignment
Explore the top RevOps frameworks to find the best strategy for your business. Align your teams, tame your tech, and boost adoption.
9 min read
How AI solves top sales enablement challenges to drive more revenue
Discover how AI can help you solve your biggest sales enablement challenges and empower your team to win more deals.
5 min read
6 steps to picking the perfect sales model
In this guide, get the ultimate checklist for choosing and implementing the sales model that works best for your business.
10 min read
The impact of digital asset management (DAM) for financial services
Explore how digital asset management transforms financial services, including a must-have feature checklist you need to know.
8 min read
Go-to-market training courses and strategies for success
Equip your team with essential skills to drive success. Learn to choose the right GTM training course for market analysis, messaging, strategies, and more.
10 min read
Build a Winning Customer Engagement Strategy in Just 5 Steps
Learn proven customer engagement strategies to improve loyalty, boost conversions, and create meaningful customer partnerships.
10 min read
15 SMART Sales Goals Every Sales Leader Needs
Discover attainable SMART sales goals that motivate your team and drive results. Find tips, examples, and advice to improve your bottom line.
24 min read
The Ultimate Guide to Sales Operations: What It Is and How to Implement It
In this ultimate guide, gain everything you need to know to implement a revenue-driving sales operations team to boost sellers' productivity and efficiency.
16 min read
What is Sales Engagement? A Complete Guide for Sales Leaders
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
13 min read
What is a Digital Sales Room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
10 min read
10 Practical Strategies to Improve Sales Performance & Close Deals
Learn practical strategies for improving sales performance, including examples and tips for achieving great results.
14 min read
How to Create a Winning Revenue Operations Strategy
Discover how to align sales, marketing, and customer success with nine actionable RevOps strategy steps and examples to drive revenue growth.
11 min read
Who Needs Leads? 4 Ways Pipeline Marketing Drives Revenue
Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.
10 min read
Cracking the Code: How RevOps Metrics Fuel Business Growth
Discover essential RevOps KPIs and focus on the metrics that truly impact your business' revenue growth and success.
16 min read
A Complete Guide to Revenue Operations
This comprehensive guide provides practical steps for implementation and insights on when RevOps is the right choice. Learn more.
11 min read
Mastering the 5 Steps of the SPICED Sales Methodology
Create consistent, customer-centric experiences with SPICED framework. Learn how to have impactful sales conversations with practical examples and questions.
10 min read
The Perfect Sales Pitch: Examples and Best Practices
Unlock the secrets to crafting compelling sales pitches with our expert tips, best practices, and proven strategies.
11 min read
10 Fundamental Principles of Value Selling
Discover how value-based selling can transform your sales team's success. Learn the key principles, benefits, and approaches to focus on customer value.
13 min read