The Evolution of Sales Readiness

Now that today’s buyers are becoming more informed and demanding than ever, sellers must be ready at all times to provide valuable insights that win deals. In order to do that, they need access to the cutting-edge techniques that modern sales training teaches. Without a proper sales training and readiness program, sellers will leave for organisations that do provide the support that they need to thrive.

Sales readiness covering efficient onboarding, ongoing sales communication, and effective sales training is a must-have for every sales organisation. But it’s not the kind of program you can set and forget. Rather, effective sales readiness must evolve to help sellers keep up with the fast-changing demands and expectations of modern buyers.

In this whitepaper, you’ll learn how typical sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training that better equips sellers to compete and close deals.

The Evolution of Sales Readiness covers these topics:

  • Sales Training of the Past
  • Present Day
  • Sales Enablement Accelerates Sales Readiness
  • Effective Training Through Sales Enablement
  • The Importance of the Buyer’s Journey
  • Sales Enablement for Sales Readiness

Often, organisations assume – to their detriment – that the resolution for poor sales results after rigorous training is to pile on more training. But reps do not need more hours of training; rather, they need more effective training. Download this whitepaper today to unlock the best practices of sales readiness and training that your sellers need to win and keep winning.

Related Resources

The Ultimate Guide to Sales Training: 3 Steps to Boost Sales Performance
Sales Training
The Ultimate Guide to Sales Training: 3 Steps to Boost Sales Performance
Craft sales training programmes using a proven three-step framework, including real-time learning experiences, interactive sessions, and training assessments.
Webinar: Using AI to Drive Predictable Revenue Growth
Sales Plays
Webinar: Using AI to Drive Predictable Revenue Growth
View this on-demand webinar to learn about the future of revenue organizations using AI. Explore essential topics transforming the mission of revenue leaders.
Guide to Driving Pipeline: Enablement Strategies for Marketing Leaders
Enablement Strategy
Guide to Driving Pipeline: Enablement Strategies for Marketing Leaders
Learn why marketing must be a predictable pipeline creation machine for businesses to grow efficiently.