Sales asset management is a big topic of conversation when it comes to enabling successful sales teams, and it makes sense. Sales needs content to close deals, but they need the right content at the right time, and they need to be able to find it easily.
There are plenty of solutions on the market that can effectively help with this content conundrum, but making sense of the options can be confusing and time consuming.
SiriusDecisions recently published a report that can help make sense of the options. The Sales Asset Management SiriusView report provides an evaluation of the capabilities of 12 sales enablement vendors, with a very thorough side-by-side comparison of key features, strengths, and challenges of each provider, which can help immensely as you narrow down your search.
“We are seeing a large number of vendors entering this space, and on the surface, many are matching each other capability for capability. The SiriusView provides a good comparison of the core capabilities, but each of the vendors has approached the challenges they are solving from a slightly different – or dramatically different – perspective. While understanding the possibilities and the end vision is important in this rapidly evolving space, prioritising your must-have capabilities and learning to walk before you run is crucial,” said Heather Cole, director of SiriusDecisions’ Sales Enablement Strategies service and one of the report’s authors.
Ordinarily access to SiriusDecisions reports requires a subscription, but we’ve arranged to make this report available for a limited time with our compliments.
