Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
How sales scorecards boost rep productivity over time
Sales scorecards enable managers to easily track rep performance and provide data-driven guidance to help their sales teams steadily improve.
10 min read
The modern sales tech stack: Essential tools for 2025
Building a revenue-generating B2B sales technology stack requires a coordinated effort among GTM leaders to find and invest in the right tech.
14 min read
How conversation intelligence software powers B2B sales
Conversation intelligence software with AI and machine learning capabilities empowers your sales professionals to sell smarter and faster.
15 min read
Sales automation in 2025: Best tools, insights, and ideas
The best sales automation software enables your reps to automate several parts of the sales process, streamline workflows, and strengthen outreach.
20 min read
Sales forecasting: How to predict future revenue
Successful B2B go-to-market leaders today use data-driven, AI-powered sales forecasting tools to predict near- and long-term revenue growth.
13 min read
Aligning sales with the B2B buying journey: A guide
Discover how B2B buyers make decisions today, why the process is long and complex, and what sales reps can do to better guide leads from awareness to purchase.
13 min read
How to build a sales plan: Process, examples, and insights
The most effective sales plan empowers your sellers to better engage potential customers, close deals faster, and contribute to revenue growth.
13 min read
Sales velocity: How to convert pipeline and close deals fast
By boosting your sales velocity with data-driven AI tools, you shorten sales cycles, increase win rates, and help reps close high-value deals faster.
11 min read
Sales intelligence: Actionable insights that drive GTM growth
Learn how the best sales intelligence tools can provide real-time, actionable insights for your go-to-market teams and improve GTM performance.
13 min read
Is your revenue enablement platform truly driving revenue?
Discover which platform features drive sales productivity, improve pipeline health, and contribute measurable revenue impact.
6 min read
Why go-to-market strategy fails and what the best leaders do differently
Learn how top leaders close the GTM performance gap and drive real results. Get early access to Highspot’s latest GTM performance report.
3 min read
How task automation streamlines go-to-market strategies
Learn how task automation software can enhance your sales, marketing, and enablement teams' efforts tied to your go-to-market strategies.
9 min read
Discovery calls: The definitive guide for sales reps
Learn how to make each discovery call count and build strong customer relationships with practical tips and a discovery call script template.
14 min read
Empowering MedTech customer engagement in the omnichannel era
Learn how to boost MedTech customer engagement with an omnichannel approach and advanced yet intuitive AI sales tools guiding your strategy.
9 min read
What is a go-to-market strategy? GTM best practices
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
19 min read
Sales efficiency: Your GTM team’s must-improve metric
Learn why sales efficiency is the metric your GTM team can’t afford to ignore and how to improve it to drive smarter growth across every stage of the funnel.
11 min read
Account-based selling in 2025: Everything to know
Master account-based selling with tech-powered strategies that boost win rates, shorten sales cycles, and drive revenue across target accounts.
12 min read
Enablement and AI: Why GTM success demands more than innovation
AI won’t fix your GTM motion alone. Learn how strategic enablement turns innovation into impact and why execution is now your biggest competitive edge.
5 min read
The B2B growth agenda: A blueprint for predictable revenue
Discover how leading B2B orgs hit revenue goals by scaling strategy with AI, smarter sales plays, and connected enablement tools.
7 min read
How to choose the right AI sales assistant for smarter selling
Use an AI sales assistant to simplify selling, improve decision-making, and increase revenue, with a feature checklist and real-world wins.
8 min read
Beyond the echo chamber: Reimagining go-to-market impact
Go-to-market success demands more than tactics. Explore how AI, data, and modern enablement reshape revenue growth into a measurable, strategic advantage.
3 min read
How streamlining the sales process powers business growth
Learn how streamlining your sales process with the right tech can cut costs, boost seller productivity, and drive sustainable revenue growth.
5 min read
Combine ABM with sales enablement for better buyer engagement
Learn how account-based marketing (ABM) and sales enablement work together to create a seamless buyer experience, boost engagement, and close high-value deals.
7 min read
Territory or vertical: What’s the best sales team structure for your business?
Discover the key differences between territory- and vertical-based sales structures and how to organise your team for scalable growth.
7 min read