Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Presales process: How GTM teams can better equip reps
Setting your sales professionals up for prospecting success requires close coordination among go-to-market teams in the presales process.
11 min read
Sales reporting: How efficient analysis impacts revenue
Insights discovered in your B2B sales reporting analysis can inform changes to the way your reps engage, progress, and convert buyers.
13 min read
15 sales optimisation methods to win more deals
Sales optimisation requires real-time, data-driven insights into what's working and what needs fixing with your go-to-market approach.
13 min read
Revenue intelligence: Your key to accelerate growth
The benefits of revenue intelligence platforms are many. The tech empowers RevOps and GTM leaders to understand what truly drives growth.
14 min read
GTM enablement: Your best B2B revenue growth lever
Unlock predictable B2B revenue growth with AI-powered GTM enablement. See how smart insights and the right tools help you hit targets faster.
14 min read
The B2B sales cycle stages, explained: 2026 edition
Understanding the modern B2B sales cycle stages enables your go-to-market teams to better steer strategic initiatives and sell smarter.
15 min read
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read
Accelerating your GTM teams’ AI adoption journey
If your GTM function is dealing with AI adoption challenges, you’re not alone. Learn how to get your teams to leverage sales AI tools.
13 min read
Sales onboarding: The ultimate guide for GTM teams
An effective sales onboarding process can help go-to-market teams, including revenue enablement, get new reps caught up to speed quickly.
14 min read
How to choose the perfect sales model for your team
Learn how the right sales model can boost alignment, improve processes, and help your sales team achieve predictable results.
14 min read
What is revenue enablement? Strategy insights for GTM
What is revenue enablement? How does it help go-to-market teams succeed? Learn how the approach can accelerate your B2B sales strategy.
14 min read
Making the most of AI agents: Use cases for GTM
New AI agent use cases for go-to-market emerge weekly. Discover how the cutting-edge technology can continuously improve your GTM performance.
18 min read
AI agents for sales: 100+ prompts to get you going
Leveraging AI agents for sales enables reps and other go-to-market team members to develop more effective outreach and enablement strategies.
15 min read
Sales engagement: Tools, best practices, and examples
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
14 min read
10 practical strategies to improve sales performance
Looking to improve sales performance? Learn how today's GTM leaders elevate their sales team's performance and help reps better close deals.
16 min read
Improving your sales conversion rate: A GTM guide
Increasing your sales conversion rate requires a team effort by everyone in go-to-market. Learn how to elevate your lead conversion rate.
15 min read
Revenue operations: The impact of RevOps on GTM
Successful revenue operations teams keep marketing, sales, and customer success on the same page. Learn all about the role of RevOps.
13 min read
20 sales discovery questions to better qualify leads
Asking these discovery questions enables sales reps to learn where leads are in their buying journey and whether to pursue those prospects.
18 min read
How to build a strong sales culture that drives results
By establishing a sales culture where every rep is empowered to thrive, managers and other GTM leaders can set their teams up for success.
12 min read
The 16 best sales tools you need to succeed in 2026
The best sales tools make all the difference for go-to-market teams. Discover 16 of the best sales software solutions for GTM organisations.
20 min read
Sales performance management: Process, metrics, and tips
With the right sales performance management software, GTM leaders can use real-time data to better guide, equip, coach, and train sales reps.
18 min read
The B2B sales process: Steps and insights for 2026
The modern sales process is a highly structured sales process. Learn how optimizing your B2B selling approach can help reps close more deals.
21 min read
15 SMART sales goals for every go-to-market team
Discover popular sales goals and objectives set by today's GTM leaders to ensure they can easily track and improve sales performance.
18 min read