Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
10 popular B2B sales automation use cases for reps
With AI-powered B2B sales automation tools, enterprise go-to-market teams can elevate their enablement efforts and better support reps.
12 min read
The metrics that matter most for predictable GTM success in 2026
Forecasts shouldn’t rely on gut feel. Learn which GTM metrics reveal deal momentum, stalled risks, and real performance before it’s too late.
4 min read
AI-powered deal intelligence: Invaluable for GTM teams
The days of manual go-to-market data analysis are gone. With AI, GTM teams can get actionable deal intelligence delivered instantly.
11 min read
How AI streamlines win-loss analysis for GTM leaders
The best AI go-to-market tools simplify win-loss analysis for B2B revenue leaders by offering instant, in-depth insights on recent deals.
14 min read
Making your sales kickoff count: Advice for GTM leaders
The success of your org's sales kickoff (SKO) hinges on your go-to-market and revenue leadership's ability to plan an impactful event.
11 min read
How to determine your GTM team’s AI readiness level
Taking an AI readiness assessment is essential to learning if your go-to-market teams are ready to leverage artificial intelligence.
11 min read
The agentic AI opportunity for go-to-market teams
Implementing agentic AI workflows is helping GTM orgs at companies across industries work smarter, close more deals, and drive revenue.
15 min read
Sales workflow automation: How AI streamlines selling
Workflow automation tools help sales, marketing, and enablement streamline tedious tasks so they can focus on the GTM work that matters.
12 min read
Where sales call recording software falls short for GTM
Legacy sales call recording software pales in comparison to context-aware, AI-powered conversation intelligence tools for GTM teams.
12 min read
AI in sales examples: 15 proven use cases for reps
See how AI boosts B2B sales performance with real-world examples that streamline research, improve follow-up, and guide reps toward faster closes.
15 min read
Presales process: How GTM teams can better equip reps
Setting your sales professionals up for prospecting success requires close coordination among go-to-market teams in the presales process.
11 min read
Sales reporting: How efficient analysis impacts revenue
Insights discovered in your B2B sales reporting analysis can inform changes to the way your reps engage, progress, and convert buyers.
13 min read
15 sales optimisation methods to win more deals
Sales optimisation requires real-time, data-driven insights into what's working and what needs fixing with your go-to-market approach.
13 min read
Revenue intelligence: Your key to accelerate growth
The benefits of revenue intelligence platforms are many. The tech empowers RevOps and GTM leaders to understand what truly drives growth.
14 min read
GTM enablement: Your best B2B revenue growth lever
Unlock predictable B2B revenue growth with AI-powered GTM enablement. See how smart insights and the right tools help you hit targets faster.
14 min read
The B2B sales cycle stages, explained: 2026 edition
Understanding the modern B2B sales cycle stages enables your go-to-market teams to better steer strategic initiatives and sell smarter.
15 min read
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read
Accelerating your GTM teams’ AI adoption journey
If your GTM function is dealing with AI adoption challenges, you’re not alone. Learn how to get your teams to leverage sales AI tools.
13 min read
Sales onboarding: The ultimate guide for GTM teams
An effective sales onboarding process can help go-to-market teams, including revenue enablement, get new reps caught up to speed quickly.
14 min read
How to choose the perfect sales model for your team
Learn how the right sales model can boost alignment, improve processes, and help your sales team achieve predictable results.
14 min read
What is revenue enablement? Strategy insights for GTM
What is revenue enablement? How does it help go-to-market teams succeed? Learn how the approach can accelerate your B2B sales strategy.
14 min read
Making the most of AI agents: Use cases for GTM
New AI agent use cases for go-to-market emerge weekly. Discover how the cutting-edge technology can continuously improve your GTM performance.
18 min read
AI agents for sales: 100+ prompts to get you going
Leveraging AI agents for sales enables reps and other go-to-market team members to develop more effective outreach and enablement strategies.
15 min read