Enablement Strategy

The Value of Strategic Enablement

Strategic enablement enables you to accelerate sales productivity and requires a dedicated framework outlining what you want reps to change, equipping them with the right resources, training them to engage today’s buyers, and coaching them to demonstrate winning behaviours. Insights in this report were collected from a study of 500 sales managers, customer success managers, sales enablement professionals, and product marketing professionals. This report will:

  • Break down what strategic enablement means
  • Walk you through the framework to help you think about enacting strategic enablement
  • Reveal what’s important to consider to drive more impact for your business

Download the report today to learn why strategic enablement is important and how the Strategic Enablement Framework can help your team enact change in your organisations.

Explore More Resources

Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
Enablement Strategy
Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
This guide walks you through a proven framework to turn strategy into consistent, scalable execution across your go-to-market team.
Maximise go-to-market impact from AI that learns your business for enablement and marketing leaders
Enablement Strategy
Maximise go-to-market impact from AI that learns your business for enablement and marketing leaders
Learn how enablement and marketing leaders use Highspot’s AI to deliver personalised guidance, improve rep performance, and scale impact across GTM teams.
Webinar: The 2025 State of Sales Enablement
Enablement Strategy
Webinar: The 2025 State of Sales Enablement
Catch the full session with Highspot experts and discover exclusive insights from the State of Sales Enablement 2025 report.