Guide to Driving Pipeline: Enablement Strategies for Marketing Leaders

Enablement is becoming essential to B2B marketing leaders as they increasingly focus on consistent execution across customer-facing teams to improve pipeline generation and sales productivity. 56% of CMOs are considering improving sales enablement a critical challenge that must be solved in the next 6 months.

This guide will cover:

  • Top 6 marketing trends and challenges for this year
  • How to define, execute, and measure your marketing programmes to increase sales adoption.
  • Top ways to build more pipeline by driving consistent sales execution
  • How to align sales, marketing, and enablement teams

Get your copy of this guide today to learn why marketing must be a predictable pipeline creation machine for businesses to grow efficiently.

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