Sales content management

Smart content governance, clear impact

From chaos to clarity, AI-powered actions organise, govern, and activate content where sellers need it most.

High impact content, available everywhere

Modern sellers are under pressure to move fast, personalise every interaction, and execute flawlessly. Yet too often, they’re slowed down by disjointed systems and scattered content. Highspot delivers a personalised platform experience powered by AI, making it easy for sellers to find the right content, ask questions, and get real-time answers—no digging, no guesswork. With content tailored to how they work, reps stay focused, take action faster, and stay aligned to strategy in every moment.
Learn more

Unify the way sellers find content

Eliminate disjointed processes and ensure sellers can access the right content by syncing assets and metadata from your existing repositories into one centralised, governed platform.

Sales Content Management - Content Spots

Search answers everywhere

Ditch keyword search and empower reps to ask questions anywhere, AI-powered agents deliver the right answers from across Highspot to support every buyer stage, persona, and selling scenario.

Sales Content Management - Copilot Instant Answers

Curated journeys for smarter selling

Cut through the noise with a platform experience personalised to each seller’s role, region, usage patterns, and deal activity, ensuring everyone has access to the most relevant resources.

Sales Content Mangement - Content Governance and Search Workflow

Less manual oversight for maximum impact

As teams scale, the complexity of managing content, and the risk of outdated, off-brand materials reaching buyers grows exponentially. Manual governance no longer scales to meet the demands of growing libraries, demanding buyers, faster sales cycles, and fierce competition. Highspot replaces manual effort with AI-powered automation and intelligent agents that apply structure, enforce publishing rules, and keep every asset current, compliant, and on-message. The result: stronger brand protection and full confidence that sellers use only what’s ready to perform.
Learn more

Smart automation for content governance

Automate governance with agents to define and execute rules that keep your domain current, accurate, and compliant.

Sales Content Management - Scorecards

Scale control across your library

Enforce governance with centrally managed policies, compliant workflows and content automation that control publishing, customisation and sharing to keep content current, compliant, and on-message.

Sales Content Management - AutoDocs Personalized Presentations

Add content structure without the lift

Accelerate content organisation with AI that builds filterable lists and generates descriptions to improve search, add context, and help teams quickly find what they need.

Sales Content Management - Copilot Center

Scale content that performs, fix what doesn’t

You can’t optimise what you can’t see, and for too long, marketers have been forced to guess what content moves the needle. It’s not enough to create great assets; you need to know what’s working, what’s not and where your strategy is stalling. Highspot reveals the real performance of your programmes, connecting every asset to outcomes that matter and replacing hunches with high-impact insight. What’s left is smarter strategy, cleaner execution, and content programmes that finally perform.
Learn more

Content signals that maximise impact

Connect content to impact with real-time insight into how it’s used, what drives engagement, and how it influences deal outcomes, so you can double down on what works.

Sales Content Management - Content Scorecards Workflow

Closed-loop content governance

Archive or update outdated materials directly from analytics dashboards, ensuring only compliant, current content reaches clients.

Sales Content Management - Analytics Bulk Action

Seamlessly integrate with all your favourite tools

Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations.

Features at a glance

  • Curate content experience aligned to your brand
  • Intelligent AI-powered search, browse, and filter
  • Dynamic role-based homepages and personalised views
  • AI-powered teammates to manage content governance
  • Compliant content policies and approval workflows
  • Custom content recommendations embedded in your CRM
  • Scale content audits with bulk actions
  • Real-time content ROI and insights

We have in excess of 90% of our sellers regularly in the tool finding the content they need. Highspot is the one place for our sellers to go to find everything.

Chris Wronski

Senior Programme Manager, Keysight Technologies

Our field isn’t searching endlessly for documents in different places. Highspot customers our so much churn, so much confusion, and so many hours of searching for things.

Betsy McCormick

Global Head of GTM Enablement and Training, Qualtrics

We used a CMS to house our content, but struggled with version control and updates content. Highpost aligns us with marketing, allowing reps to find and send relevant content to buyers.

Dailah Lester

Sales Strategy Manager, PK Global (Lenati)

Highspot is at the core of understanding how content is being used and how our customers are engaging with it. We’re able to measure which sales activity is driving revenue.

Dana Klein

VP, Sales Strategy and Planning, Resolute Investment Managers

Highspot has helped us win many deals, giving reps the materials they need to have higher quality conversation. Highspot is absolutely mission critical for the organisation.

Peter Zink

Sr. Director of Revenue Enablement, Sprout Social

You’ve made it this far, let’s schedule a demo

Request demo

Frequently asked questions

What makes Highspot’s content management different from a traditional CMS?

Highspot delivers AI-powered, context-aware search and SmartPages that surface content and guidance right when reps need it, so sellers spend more time selling and less time searching. Plus, built-in analytics and generative-AI governance turn content into measurable, trusted revenue assets.

How does AI help reps find the right content faster?

Highspot replaces clunky keyword searches with AI-powered understanding of context, stage, persona, and geography—delivering the right content with intuitive accuracy. SmartPages personalise browsing experiences so reps instantly get what matters for their role and deals.

Can Highspot manage content quality and compliance at scale?

Absolutely. With AI-powered generative governance, Highspot Copilot helps apply metadata, archive outdated assets, and enforce approval workflows—all within one secure, audit-ready platform

How does Highspot help drive content adoption among reps?

Highspot centralises all sales collateral in a rep-friendly interface, surfaces curated assets via AI, and pairs each piece with training and peer validation—making content feel intuitive rather than buried. That means faster adoption and better buyer engagement.

How does Highspot help teams measure content impact?

It tracks engagement, content usage, and even revenue-influenced metrics through real-time analytics—so you can clearly see what content drives deals, what needs tuning, and where to reinvest.