Dreamforce 2025 is right around the corner. And for senior GTM leaders, it’s an unmatched opportunity to learn, connect, and explore the future of sales and enablement. But it’s also packed with product launches, partner showcases, and nonstop meetings. With so much on the agenda, how can you cut through the noise to focus on GTM strategy, meaningful connections, and insights that give your team an edge? That’s where the Highspot Hideaway comes in.
Step inside the Highspot Hideaway
Just steps from the main event, the Hideaway is a space for GTM leaders to connect with peers in a relaxed setting and join conversations that will shape the future of enablement.
At the Hideaway, you can:
- See fast, high-energy demos of Highspot’s most powerful capabilities at The Pitch Bar.
- Share your biggest GTM challenges and walk away with fresh ideas in the Breakthrough Booths.
- Join small-group strategy sessions with Highspot executives and get practical insights at the Nook.
The Hideaway also offers complimentary breakfast and lunch, barista coffee, a comfortable workspace, and even a chance to win Apple AirPods Max headphones. Reserve your spot today to make the most of your Dreamforce experience.
Join us for happy hour
And don’t miss the Hideaway After Hours Happy Hour right before the Dreamfest concert. It’s a great way to relax with peers before heading over to the show.
Highspot Hideaway at Dreamforce
October 14–15
9:00 AM–4:00 PM
Per Diem Transit Center
41 Minna Street, San Francisco
Partnerships that power GTM success
At the Hideaway, you’ll also meet partners rethinking how GTM teams operate. From messaging mastery to secure selling environments to GTM opportunities, these partners are shaping the future of enablement.
- Corporate Visions brings deep expertise in sales methodology and customer conversations to help leaders enable teams with messaging that resonates.
- Veeam Software leads in data protection and ransomware recovery to ensure GTM systems stay secure and resilient.
- Poggio Labs improves how teams collaborate across the GTM function by using AI and automation to break silos and speed up execution.
Together with Highspot, these partners offer fresh ideas you can take back to your organisation long after Dreamforce ends.
Dreamforce must-sees: curated picks for the busy GTM leader
When you do step outside the Highspot Hideaway, here are a few keynotes and sessions we think you’ll find valuable.
Keynotes
Slack Keynote: Reimagining Work for the Agentic Enterprise
Tuesday, 2:00–2:50 PM
Learn how industry leaders are building their strategy with Agentforce and Slack. See employee agents in action with live demos of Slack’s newest innovations. With Highspot’s integration into Slack, enablement and sales teams can bring content and insights directly into the flow of work.
Dreampitch: AI for the Earth’s Future
Wednesday, 9:00–10:00 AM
Trailblazing entrepreneurs pitch AI-powered solutions to global challenges, from climate change to economic growth. Judges weigh in, but the audience casts the final vote in this live competition.
Agentforce Keynote: Become an Agentic Enterprise
Wednesday, 10:00–10:50 AM
Join us to see how Agentforce is powering the Agentic Enterprise to deliver customer success. Hear the latest announcements and see how customers are successfully building and deploying AI agents.
Sessions
Get Started with Agentforce Sales Coaching
Tuesday, 8:00–9:00 AM; Wednesday, 4:00–5:00 PM; Thursday, 12:00–1:00 PM
Get hands-on with Agentforce for sales coaching. Learn how to set up Agentforce to analyse sales pitches and prepare reps for conversations with role plays.
A New Sales Playbook to Land and Expand Revenue with AI
Tuesday, 8:30–9:15 AM
Explore how to run your entire revenue process in one place, guide sellers at every step with AI, and scale workflows with agents.
How Salesforce Drives Sales Productivity with Agentforce
Tuesday, 8:30–9:15 AM; Wednesday, 8:45–9:30 AM
Learn how Salesforce supercharges sales productivity with Agentforce. We’ll share our deployment playbook, ROI methods, and best practices to empower your sales teams.
5 Steps to Build a Strong Human-AI Partnership
Wednesday, 9:30–9:50 AM; Thursday, 2:00–2:20 PM
A successful Agentforce implementation is about people, not just tech. Learn key roles, skills, and strategies to balance AI and human oversight for seamless adoption and real business impact.
3 Dashboards Every Data-Driven Sales Leader Needs
Wednesday, 10:00–10:20 AM; Thursday, 1:30–1:50 PM
The data is always talking. It’s up to sales leaders to listen. See how top leaders use dashboards for a full data view and consistent revenue growth.
Agentforce for Sales: What’s New and What’s Next
Wednesday, 10:00–11:00 AM; Thursday, 10:00–11:00 AM
Hear the latest innovations and roadmap for Agentforce for Sales. Engage in discussions with product leaders and your peers to share use cases and provide feedback.
These keynotes and sessions are practical, action-oriented, and designed to give you insights you can put into practice right away.
Reserve your spot at the Hideaway
Dreamforce is always full of energy, but the Hideaway Lounge offers something different: a space for leaders to slow down, connect, and focus on what matters most to their business.
Capacity for the Hideaway is limited. Register today to be a part of the experience.
