Table of Contents

    The good news is that you’re not alone. There are tons of other organisations out there that have over-invested in their sales tech. In fact, 59% of sales execs say they have access to too many sales tools and are bombarded by too much disaggregated customer data to be effective.

    That’s right – the tech you bought to solve your problem could very well be adding to it.

    Finding the Right Fit

    Whether you’re the one responsible for buying the tech or the one rolling it out to the team, you’re now faced with more than 100 vendors vying for your attention and, of course, your dollars.

    How are you supposed to know where to draw the line? How do you decide where to invest and why?

    Not knowing where to start or how to even answer these questions is the beginning of a slippery slope for many sales orgs that ends with teams bogged down with tools that can’t deliver what they need.

    But what if you could change that? What if instead of these separated information silos, your tools could speak to one another and actually add more value? Imagine if what was said on a phone call could actually be used to enrich your contact’s profile, or that downloaded content could help revamp your sequences.

    The Sales Stack for Closers eBook

    All of the above is possible – it just takes the right combination of tech to do it. That’s where the Sales Stack for Closers comes in – an assembly of best-in-breed sales technology that helps attract, engage, and win customers at scale.

    In our ebook, we’ll introduce the partners that make up the stack – Outreach, Intercom, Clari, and Highspot – as well as hopefully give you a starting point in the journey of building your own stack, including:

    • Identifying how tech impacts specific roles
    • What to consider when evaluating various tools
    • How to best leverage an integrated stack – lessons from MarketStar

    The ebook is free and available to download here.

    Kate Walsh

    Related Resources

    Value selling: Benefits and examples for B2B sales
    Blog
    Value selling: Benefits and examples for B2B sales
    With value-based selling, you can strengthen your sales strategy by empowering reps to pitch your products and services more effectively.
    30+ sales strategy examples and ideas [2026 edition]
    Blog
    30+ sales strategy examples and ideas [2026 edition]
    Discover examples of several winning B2B sales strategies that can inspire your go-to-market (GTM) team's strategic planning for the year ahead.
    7 steps to achieving sales and marketing alignment
    Blog
    7 steps to achieving sales and marketing alignment
    Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.