Sellers spend only 28% of their week selling. Admin work, scattered tools, and siloed data consume the other 72%. That imbalance set the stage for Dreamforce 2025, where nearly 50,000 leaders gathered in San Francisco to explore how humans and AI can finally work side by side.
In his keynote, Salesforce CEO Marc Benioff introduced what he called the agentic evolution, an era in which human decision-makers and AI agents collaborate to simplify communication, build trust, and create more efficient companies.
It’s the same principle behind Highspot’s approach to enablement. AI surfaces the right insights, and humans bring the context and expertise to turn those insights into measurable results.
Key takeaways from Dreamforce 2025
The conversations at Dreamforce made one thing clear: AI is no longer a background capability. It’s central to how companies operate, collaborate, and grow. Here are five takeaways that stood out across sessions and discussions.
AI has moved from pilot to partner
AI can now execute real workflows and augment human expertise. Across industries, teams are shifting from testing AI in pilots to embedding it directly into daily operations.
Governance and data quality are the real differentiators
Innovation depends on responsible execution. Organisations that build AI on trusted, observable, and governed data foundations will scale faster and safer than those still experimenting.
Low-code tools put AI in everyone’s hands
With low-code interfaces like Agentforce Vibes, business users can now speed up innovation and reduce technical bottlenecks by creating and customising AI agents.
Personalisation defines the next growth curve
In industries like financial services, the conversation has moved beyond efficiency to customer growth. AI-driven orchestration enables organisations to deliver more personalised experiences that deepen loyalty and increase revenue.
AI’s impact depends on alignment
The biggest wins come when people, processes, and platforms work together so AI enhances, rather than replaces, human decision-making. That’s how insight turns into execution.
Innovation in action at the Highspot Hideaway
Those themes came to life at the Highspot Hideaway, a space for GTM leaders to connect in a relaxed setting and discuss the future of enablement.
Over two days, more than 150 GTM leaders stopped by for demos, coffee chats, and peer discussions. Highspot also hosted a leadership dinner with 15 guests and a happy hour with 50 attendees. Both events sparked lively conversations about enablement and the future of AI.
At the Pitch Bar, guests saw how AI empowers sellers through recommended content and tailored pitches that simplify complex deals. In the Breakthrough Booths and Nook sessions, teams compared strategies and shared how they’re aligning sellers, marketers, and operations around central data.
Collaboration across the GTM ecosystem
Highspot’s partners added to the conversation by offering unique perspectives on what it takes to build a high-performing GTM environment.
Corporate Visions shared a data-driven approach that helped one organisation improve buyer engagement by 64% and content usability by 74%. Their evidence-based methods pair naturally with Highspot’s unified platform to weave proven selling strategies into daily workflows.
Veeam Software sparked conversations around the foundations of a resilient GTM — environment, trust, security, and data protection — and how secure infrastructure fuels innovation.
Poggio Labs showed automation in action. Together with Highspot, Poggio is connecting deep customer research to the content sellers rely on to close deals.
A community that continues to grow
Drawing tens of thousands of attendees from around the world, Dreamforce is enormous and awe-inspiring. Yet the Highspot Hideaway showed that progress often begins in small rooms with candid talks and shared experiences. It’s those connections that form the GTM community, and Highspot is proud to be a part of it.
AI is redefining enablement, yet people still define its impact. Transformation follows when strategy, technology, and community align.
Thank you to everyone who joined us at Dreamforce 2025. To keep the conversation going and learn how agentic AI can power your business, connect with the Highspot team.
