Webinar: Product Marketing vs. Sales Enablement Teams

The Power of Partnership: How Product Marketing and Sales Enablement Teams Can Drive Sales Success

When sales teams aren’t 100% in sync, it negatively impacts the bottom line. This webinar explores the common collaborative challenges that hinder sales productivity and shares actionable recommendations to address them through a strong product marketing and sales enablement partnership.

Our experts, Jarod Greene, VP of Product Marketing and Kelly Lewis, VP of Revenue Enablement, will get “open and real” about their experiences – unpacking insights on how they created a cohesive team environment, and the vital role a unified enablement platform plays in maintaining and growing efficient collaboration that aligns work, amplifies impact, and maximises seller confidence.

In this session, you will learn:

  • Common challenges Jarod and Kelly experienced when their teams weren’t 100% in sync – and the downstream impact it had on sales
  • Tips for building and growing a strong relationship between product marketing and sales enablement teams that is foundational to consistent sales performance
  • What good looks like to help you improve your programs operational rigour – the key to greater sales productivity
  • How enablement platforms, like Highspot, can enhance collaboration, align efforts, and maximise seller confidence

View this on-demand webinar today to get access to advice you can actually use to create efficient collaborative processes, a system of accountability across your go-to-market, and ensure your product marketing and sales enablement programs make sellers successful.

Related Resources

Webinar: Empower Real-World Execution With Personalised Coaching
Enablement Strategy
Webinar: Empower Real-World Execution With Personalised Coaching
Discover how to seamlessly align meetings with strategic objectives, scale coaching efforts, and amplify visibility with conversational intelligence.
Highspot vs. Seismic: G2 Crowd Product Comparison
Enablement Strategy
Highspot vs. Seismic: G2 Crowd Product Comparison
Get started with your sales enablement comparison process by reviewing this Highspot vs. Seismic report, which is based on user reviews from G2 Crowd.
Webinar: The Modern Revenue Tech Stack
Enablement Strategy
Webinar: The Modern Revenue Tech Stack
Watch this webinar to learn how industry experts address common pain points and delve into the power of a modern revenue tech stack in overcoming these challenges.