Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.
Trending
The 2026 GTM performance gap: Why confidence is growing faster than consistency
New research reveals why execution consistency remains a challenge for GTM teams and how leading organisations turn strategy into results.
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Enablement Strategy
Why GTM execution gaps are killing revenue in the age of AI
See why 96% of GTM leaders have a strategy, but only 53% see it translate into results.
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Enablement Strategy
Executive brief: The 2026 GTM performance gap
Learn why GTM execution falls short, how AI exposes gaps, and what leading organisations do to perform more consistently.
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Sales Strategy
The sales GTM performance gap
See where GTM execution breaks down in sales and how leading organisations are closing the gap.
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Analytics
RevOps’ GTM performance gap
See where GTM execution breaks down in RevOps and how leading organisations are closing the gap.
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Marketing
Marketing’s GTM performance gap
See where GTM execution breaks down in marketing and how leading teams are closing the gap.
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Enablement Strategy
Enablement’s GTM performance gap
See where GTM execution breaks down in enablement and how leading organisations are closing the gap.
Enablement Strategy
The 2026 GTM performance gap: Why confidence is growing faster than consistency
New research reveals why execution consistency remains a challenge for GTM teams and how leading organisations turn strategy into results.
Enablement Strategy
How top sellers win in 2026 with AI-assisted execution
Learn how top-performing sellers use AI-powered role play, deal analysis, and meeting intelligence to improve execution and win more deals.
Marketing
Marketing that wins deals: How future-ready GTM teams drive pipeline and revenue impact
Learn how future-ready GTM teams connect marketing, sales, and AI to improve deal execution, drive pipeline, and prove revenue impact.
Content Management
Practical steps to connect sales content to pipeline and revenue
Content should help sellers win, not slow them down. Learn how to eliminate clutter, connect content to deals, and turn your library into a valuable resource.
Enablement Strategy
Winning with AI starts with execution: The GTM Maturity Model
Learn how the GTM Maturity Model helps revenue teams turn AI into consistent execution, stronger alignment, and measurable performance gains.
Enablement Strategy
How sales leaders can use AI to rewrite the sales playbook
Cut through AI hype. Learn how sales leaders use agentic AI to automate tasks, surface insights, and coach reps for higher win rates and ROI.
Enablement Strategy
How AI is redefining the way B2B platforms evolve
Discover how agentic AI is transforming B2B platforms into systems of action. Download the guide to see what’s changing and how to stay ahead.
Enablement Strategy
The future-ready seller’s playbook
Learn how to turn AI from experimentation into real GTM performance, so sellers execute better in the moments that matter.
Sales Training
The ultimate sales kickoff guide: Ideas for 2026
Find out how to prepare your sales team for 2026 with this kit, including a planning template, agenda template, and checklist on essential do’s and don’ts.
Enablement Strategy
2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms Report
Highspot was named a Leader in the 2025 Gartner® Magic Quadrant™ for Revenue Enablement Platforms. Read the report for Gartner’s evaluation and key insights.
Enablement Strategy
How med device leaders are driving scalable, compliant GTM execution
Learn how Highspot empowers medical device GTM teams with AI-driven enablement to stay compliant, tailor every conversation, and drive consistent results.
Enablement Strategy
Webinar: Improving go-to-market performance with AI
View this webinar featuring Forrester’s Peter Ostrow and RingCentral’s Sarah Gross to learn how to close execution gaps using AI and enablement best practices.
Enablement Strategy
The GTM performance gap report: Executive summary
See the highlights of Highspot’s GTM Performance Gap report, uncovering where leaders struggle with execution and how AI and enablement can drive results.
Enablement Strategy
GTM performance gap report: Why revenue teams struggle and how leaders fix it
Most teams have a strategy but can’t execute it. Highspot closes the GTM performance gap by unifying teams, AI, and enablement for real impact.
Sales Coaching
How AI-enabled coaching transforms sales teams
Learn how leading organisations are leveraging AI to elevate sales effectiveness and adapt to today’s market challenges.
Enablement Strategy
Closing the GTM execution gap in manufacturing
AI-powered GTM solutions help manufacturers adapt to market shifts, boost sales training, and meet buyer demands in a fast-evolving landscape.
Enablement Strategy
5 ways to help sellers win with AI role play
This guide outlines practical ways to help your reps build confidence, sharpen skills, and boost performance using intelligent, scalable practice scenarios.
Enablement Strategy
Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
This guide walks you through a proven framework to turn strategy into consistent, scalable execution across your go-to-market team.
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