Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
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Enablement and AI: Why GTM success demands more than innovation
AI won’t fix your GTM motion alone. Learn how strategic enablement turns innovation into impact and why execution is now your biggest competitive edge.
The B2B growth agenda: A blueprint for predictable revenue
Discover how leading B2B orgs hit revenue goals by scaling strategy with AI, smarter sales plays, and connected enablement tools.
How to choose the right AI sales assistant for smarter selling
Use an AI sales assistant to simplify selling, improve decision-making, and increase revenue, with a feature checklist and real-world wins.
Beyond the echo chamber: Reimagining go-to-market impact
Go-to-market success demands more than tactics. Explore how AI, data, and modern enablement reshape revenue growth into a measurable, strategic advantage.
How streamlining the sales process powers business growth
Learn how streamlining your sales process with the right tech can cut costs, boost seller productivity, and drive sustainable revenue growth.
Combine ABM with sales enablement for better buyer engagement
Learn how account-based marketing (ABM) and sales enablement work together to create a seamless buyer experience, boost engagement, and close high-value deals.
Territory or vertical: What’s the best sales team structure for your business?
Discover the key differences between territory- and vertical-based sales structures and how to organise your team for scalable growth.
From strategy to execution: The marketing leader’s playbook for a successful product launch
Get the playbook packed with tips, tools, and strategy to help marketing leaders drive a smooth and successful product release.
How to choose AI sales tools to boost productivity
This guide covers what you need to know about AI sales tools, their impact, and questions for choosing the right vendors.
How to achieve operational excellence for GTM teams
Discover how to streamline GTM operations, align sales, marketing, and customer success, and drive sustainable revenue growth with proven strategies.
Breaking down silos: The key to go-to-market (GTM) efficiency
Stop working in silos. Find out how to align sales, marketing, and customer success, optimise processes, and boost GTM efficiency to drive sustainable growth.
16 proven sales methodologies for successful teams
Discover the top sales methodologies to enhance your sales team's success. Learn how to implement them for consistent, repeatable sales growth.
The top RevOps frameworks that drive growth and alignment
Explore the top RevOps frameworks to find the best strategy for your business. Align your teams, tame your tech, and boost adoption.
How AI solves top sales enablement challenges to drive more revenue
Discover how AI can help you solve your biggest sales enablement challenges and empower your team to win more deals.
6 steps to picking the perfect sales model
In this guide, get the ultimate checklist for choosing and implementing the sales model that works best for your business.
The impact of digital asset management (DAM) for financial services
Explore how digital asset management transforms financial services, including a must-have feature checklist you need to know.
Go-to-market training courses and strategies for success
Equip your team with essential skills to drive success. Learn to choose the right GTM training course for market analysis, messaging, strategies, and more.
How to create a go-to-market strategy in 10 steps
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
Build a Winning Customer Engagement Strategy in Just 5 Steps
Learn proven customer engagement strategies to improve loyalty, boost conversions, and create meaningful customer partnerships.
15 SMART Sales Goals Every Sales Leader Needs
Discover attainable SMART sales goals that motivate your team and drive results. Find tips, examples, and advice to improve your bottom line.
The Ultimate Guide to Sales Operations: What It Is and How to Implement It
In this ultimate guide, gain everything you need to know to implement a revenue-driving sales operations team to boost sellers' productivity and efficiency.
What Is Sales Engagement? A Complete Guide for Sales Leaders
What makes for a winning sales engagement strategy? Find out how you can ensure your sellers know how and when to reach customers.
What is a Digital Sales Room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
10 Practical Strategies to Improve Sales Performance & Close Deals
Learn practical strategies for improving sales performance, including examples and tips for achieving great results.
How to Create a Winning Revenue Operations Strategy
Discover how to align sales, marketing, and customer success with nine actionable RevOps strategy steps and examples to drive revenue growth.
Who Needs Leads? 4 Ways Pipeline Marketing Drives Revenue
Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.
Cracking the Code: How RevOps Metrics Fuel Business Growth
Discover essential RevOps KPIs and focus on the metrics that truly impact your business' revenue growth and success.
A Complete Guide to Revenue Operations
This comprehensive guide provides practical steps for implementation and insights on when RevOps is the right choice. Learn more.
Mastering the 5 Steps of the SPICED Sales Methodology
Create consistent, customer-centric experiences with SPICED framework. Learn how to have impactful sales conversations with practical examples and questions.
The Perfect Sales Pitch: Examples and Best Practices
Unlock the secrets to crafting compelling sales pitches with our expert tips, best practices, and proven strategies.
10 Fundamental Principles of Value Selling
Discover how value-based selling can transform your sales team's success. Learn the key principles, benefits, and approaches to focus on customer value.
18 Sales Discovery Call Questions That Drive Results
Learn the art of crafting discovery call questions to qualify prospects and fuel your sales pipeline. Use these 18 questions to get started.
A Strategic Guide to Nailing your Next Discovery Call
Learn how to make each discovery call count and build strong customer relationships with practical tips and a discovery call script template.
What is Revenue Enablement?
Businesses are now adopting revenue enablement to surpass revenue goals and maximise growth. Learn how it can help you deliver consistent customer experiences.
Crafting the Ultimate Sales Pitch Email
Unlock the secrets to crafting irresistible sales pitch emails with proven tips, templates, and how to leverage artificial intelligence.
How to Write Sales Emails People Want to Read
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
The Comprehensive Guide to Conversation Intelligence
Learn how to use conversation intelligence to enhance customer interactions, improve sales rep performance, and apply insights to close sales deals faster.
The Impact of AI on Sales Strategies and Performance
Learn how AI transforms sales, boosting customer engagement and forecasting accuracy. Find practical tips for integrating AI into your sales processes.
Boost Growth with a Unified Sales and Marketing Strategy
Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
How to Create an Effective Sales and Marketing Plan
In this guide, we'll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling.
How to Build An All-Star Go-to-Market Team
Gain insight into what a GTM team looks like and get helpful tips to boost productivity within your go-to-market process.
How to Become a Better Sales Operations Manager
Discover skills and strategies for sales operations managers to succeed, fueling revenue growth and promoting business collaboration.
Expert Tips for Improving Sales Operations Efficiency
In this blog, discover practical tips for enhancing sales operations, overcoming common challenges, and streamlining processes.
Complete Guide to Sales and Operations Planning
Discover how to utilise S&OP to boost customer satisfaction, improve teamwork, and build resilience against unexpected disruptions.
Understanding the Value and Benefits of Guided Selling
Explore how guided selling blends technology and personalisation to transform B2B and B2C sales, improve customer experiences, and skyrocket conversions.
7 Steps to Achieving Sales and Marketing Alignment
Sales and marketing alignment is critical to both seller and marketers' success. With these 7 key best practices, you’ll be on your way to winning together.
How to Create Sales Collaterals That Convert
Enhance the buyer’s journey with the right sales collaterals. Discover how they arm sales teams, engage prospects, and adapt as B2B customers evolve.
SNAP Selling: The Solution to Win Frazzled Customers
Learn the essentials of SNAP Selling. Explore industry scenarios, questions to assess fit, and a comprehensive Buyer’s Matrix.
Explore blogs related to everything buyer engagement. From digital sales rooms to relationship-building techniques, Highspot’s got you covered.
Learn how to use Highspot like a pro. Take your sales enablement strategy to the next level with best practices on how to use Highspot.
Get the latest information on everything Highspot. From updates and awards, to press releases and breaking news, you can see it all here.
Explore all things sales and marketing management. From aligning go-to-market teams to product launches, Highspot has the content to propel your team further.
Get the inside scoop on everything about sales content management. Learn how to drive content adoption, properly govern content, and more.
Whether you’re a sales enablement pro or just getting started out, you will find everything you need to launch a successful sales enablement strategy.
Sales plays and playbooks are crucial for winning more deals. Explore blogs around playbook KPIs and goals, how to create and execute a sales play, and more.
Get ready to crush quota with Highspot’s insights, tips, and best practices on sales training, sales coaching, and sales onboarding.