Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
Discovery calls: The definitive guide for sales reps
Learn how to make each discovery call count and build strong customer relationships with practical tips and a discovery call script template.
14 min read
Empowering MedTech customer engagement in the omnichannel era
Learn how to boost MedTech customer engagement with an omnichannel approach and advanced yet intuitive AI sales tools guiding your strategy.
9 min read
What is a go-to-market strategy? GTM best practices
Learn how to create a go-to-market strategy and discover how sales enablement can ensure a successful product launch every time.
19 min read
Sales efficiency: Your GTM team’s must-improve metric
Learn why sales efficiency is the metric your GTM team can’t afford to ignore and how to improve it to drive smarter growth across every stage of the funnel.
11 min read
Account-based selling in 2025: Everything to know
Master account-based selling with tech-powered strategies that boost win rates, shorten sales cycles, and drive revenue across target accounts.
12 min read
Enablement and AI: Why GTM success demands more than innovation
AI won’t fix your GTM motion alone. Learn how strategic enablement turns innovation into impact and why execution is now your biggest competitive edge.
5 min read
The B2B growth agenda: A blueprint for predictable revenue
Discover how leading B2B orgs hit revenue goals by scaling strategy with AI, smarter sales plays, and connected enablement tools.
7 min read
How to choose the right AI sales assistant for smarter selling
Use an AI sales assistant to simplify selling, improve decision-making, and increase revenue, with a feature checklist and real-world wins.
8 min read
Beyond the echo chamber: Reimagining go-to-market impact
Go-to-market success demands more than tactics. Explore how AI, data, and modern enablement reshape revenue growth into a measurable, strategic advantage.
3 min read
How streamlining the sales process powers business growth
Learn how streamlining your sales process with the right tech can cut costs, boost seller productivity, and drive sustainable revenue growth.
5 min read
Combine ABM with sales enablement for better buyer engagement
Learn how account-based marketing (ABM) and sales enablement work together to create a seamless buyer experience, boost engagement, and close high-value deals.
7 min read
Territory or vertical: What’s the best sales team structure for your business?
Discover the key differences between territory- and vertical-based sales structures and how to organise your team for scalable growth.
7 min read
From strategy to execution: The marketing leader’s playbook for a successful product launch
Get the playbook packed with tips, tools, and strategy to help marketing leaders drive a smooth and successful product release.
6 min read
How to choose AI sales tools to boost productivity
This guide covers what you need to know about AI sales tools, their impact, and questions for choosing the right vendors.
12 min read
How to achieve operational excellence for GTM teams
Discover how to streamline GTM operations, align sales, marketing, and customer success, and drive sustainable revenue growth with proven strategies.
9 min read
Breaking down silos: The key to go-to-market (GTM) efficiency
Stop working in silos. Find out how to align sales, marketing, and customer success, optimise processes, and boost GTM efficiency to drive sustainable growth.
11 min read
16 proven sales methodologies for successful teams
Discover the top sales methodologies to enhance your sales team's success. Learn how to implement them for consistent, repeatable sales growth.
21 min read
The top RevOps frameworks that drive growth and alignment
Explore the top RevOps frameworks to find the best strategy for your business. Align your teams, tame your tech, and boost adoption.
9 min read
How AI solves top sales enablement challenges to drive more revenue
Discover how AI can help you solve your biggest sales enablement challenges and empower your team to win more deals.
5 min read
6 steps to picking the perfect sales model
In this guide, get the ultimate checklist for choosing and implementing the sales model that works best for your business.
10 min read
The impact of digital asset management (DAM) for financial services
Explore how digital asset management transforms financial services, including a must-have feature checklist you need to know.
8 min read
Go-to-market training courses and strategies for success
Equip your team with essential skills to drive success. Learn to choose the right GTM training course for market analysis, messaging, strategies, and more.
10 min read
Build a Winning Customer Engagement Strategy in Just 5 Steps
Learn proven customer engagement strategies to improve loyalty, boost conversions, and create meaningful customer partnerships.
10 min read
15 SMART Sales Goals Every Sales Leader Needs
Discover attainable SMART sales goals that motivate your team and drive results. Find tips, examples, and advice to improve your bottom line.
24 min read