Sales and Marketing Management
Explore the latest material on sales and marketing management. In this category, you can find topics related to sales and marketing alignment, effective lead generation, sales content optimisation, go-to-market and product launch plans, sales and marketing operations, and more. So if you want to drive true sales and marketing harmony, you’re in the right place.
24 items
The B2B sales process: Steps and insights for 2026
The modern sales process is a highly structured sales process. Learn how optimizing your B2B selling approach can help reps close more deals.
21 min read
15 SMART sales goals for every go-to-market team
Discover popular sales goals and objectives set by today's GTM leaders to ensure they can easily track and improve sales performance.
18 min read
What is sales analytics? Key metrics and data to track
Robust, real-time sales analytics is how GTM teams win today. Learn how to make the most of sales insights to improve your reps' performance.
16 min read
Sales prospecting: Techniques and tools to sell smarter
With the right sales prospecting tools and techniques, reps can more effectively engage qualified leads as they move through the sales cycle.
16 min read
Improving the B2B sales experience for reps and buyers
With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.
16 min read
How to create an effective sales and marketing plan
Building a winning sales and marketing plan requires the right tech. Learn how to elevate your marketing and sales strategy with AI-powered tools.
18 min read
2026 lead management playbook for B2B sales teams
An effective lead management process is one that converts prospects like clockwork. Learn how to boost your B2B sales team's win rate.
13 min read
Value selling: Benefits and examples for B2B sales
With value-based selling, you can strengthen your sales strategy by empowering reps to pitch your products and services more effectively.
15 min read
What is a digital sales room?
Close deals faster with digital sales rooms. Learn about its key features, benefits, and the role it plays in modern sales strategies.
13 min read
![30+ sales strategy examples and ideas [2026 edition]](https://www.highspot.com/wp-content/uploads/2023/11/Sales_Strat_Header-1-580x330.jpg)
30+ sales strategy examples and ideas [2026 edition]
Discover examples of several winning B2B sales strategies that can inspire your go-to-market (GTM) team's strategic planning for the year ahead.
27 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.
14 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Sales and marketing leaders aim high, but execution drag slows growth. See how alignment and AI can close the gap in GTM performance.
4 min read
AI Is reshaping GTM. But only for teams ready to change
AI adoption is everywhere, but real change is rare. Learn why only teams ready to transform their GTM execution are turning AI into measurable impact.
3 min read
How improved AI maturity unlocks greater GTM performance
Strong AI maturity is improving go-to-market outcomes for today's enterprises. Learn how elevating your AI strategy can drive efficiency and growth.
12 min read
Embedding AI in your GTM operations: A strategic imperative
Successful GTM operations not only requires clarity, consistency, and close collaboration, but also the use of AI-powered sales enablement technology.
11 min read
Sales quota attainment: How to hit targets consistently
Attaining quota is always top of mind with today’s sales reps. Get sales quota attainment tips to ensure you meet manager-assigned targets.
15 min read
Execution isn’t just a challenge. It’s a leadership test.
Explore the go-to-market performance gap and why execution—not just strategy—is the true leadership test for today’s GTM leaders.
3 min read
The perfect sales pitch: Examples and best practices
Learn to craft compelling sales pitches that grab buyers' attention using our in-depth examples, best practices, and proven strategies.
18 min read
How sales scorecards boost rep productivity over time
Sales scorecards enable managers to easily track rep performance and provide data-driven guidance to help their sales teams steadily improve.
10 min read
The modern sales tech stack: Essential tools for 2025
Building a revenue-generating B2B sales technology stack requires a coordinated effort among GTM leaders to find and invest in the right tech.
14 min read
How conversation intelligence software powers B2B sales
Conversation intelligence software with AI and machine learning capabilities empowers your sales professionals to sell smarter and faster.
15 min read
Sales automation in 2025: Best tools, insights, and ideas
The best sales automation software enables your reps to automate several parts of the sales process, streamline workflows, and strengthen outreach.
20 min read
Sales forecasting: How to predict future revenue
Successful B2B go-to-market leaders today use data-driven, AI-powered sales forecasting tools to predict near- and long-term revenue growth.
13 min read
Aligning sales with the B2B buying journey: A guide
Discover how B2B buyers make decisions today, why the process is long and complex, and what sales reps can do to better guide leads from awareness to purchase.
13 min read