Most companies believe their GTM strategy is in motion but the data shows execution is stalling. Content goes unused, deal cycles slow, and teams burn out while AI investments fail to deliver impact. This widening performance gap costs businesses in missed revenue, productivity loss, and talent attrition. High-performing organisations are pulling ahead by unifying their teams, systems, and AI to translate strategy into consistent results.
What the data reveals:
- 98% of leaders say their GTM strategy is active, but only 10% see it driving results.
- Just 28% of companies report AI is improving performance, despite 77% investing in it.
- Only 6% track the full set of GTM performance signals, leaving most teams flying blind.
- 80% of leaders report burnout, stress, or regretted attrition caused by execution friction.
See how Highspot helps you close the GTM performance gap by turning strategy into execution, equipping every team to perform at their best. Download the report today.
