Key Takeaways
- The best sales training programs go beyond presentations and quizzes. They drive lasting behaviour change. Whether you’re focused on onboarding new hires, upskilling veteran sellers, or launching a new product, the right training fuels long-term performance.
- Finding the right sales training programs for your team of BDRs requires more than just a vendor list. It also means aligning your instruction to tangible business outcomes and revenue targets so each of your reps learn critical selling behaviours they need to succeed.
- An ROI-improving sales training program isn’t just about learning relationship-building skills. It’s about improving your reps’ sales effectiveness and go-to-market (GTM) teams’ collective sales success.
If you don’t routinely analyse the effectiveness of your in-person and online sales training to ensure it’s hitting the mark (read: making each member of your sales team more impactful with buyer engagement and in deal discussions), it’s time to start.
An effective sales training program will package all the most important information your reps need in their day-to-day, such as industry, products, steps of the sales process, best-practice sales techniques, technology, and more.
That begs the question, though: What are the best sales training programs today? And how do you and other GTM leaders invest in ones that will continually enhance sales performance and business outcomes? Our guide offers answers.
Continue on to learn how to improve sales effectiveness for your team.
What is a sales training program?
A sales training program is a structured approach to developing the skills, knowledge, and behaviours that today’s B2B sellers need to perform, hit their quotas, and help their companies hit revenue targets. It should align with your sales methodology and reinforce how reps connect strategy to execution in every deal.
The best sales training programs offer targeted, role- and experience-based learning paths designed to drive measurable behaviour change across the sales team. Effective programs cover everything from consultative selling best practices to how to better engage potential customers across channels and deal stages.
Picture a program that sharpens instincts, rewires habits, and builds confidence in moments that matter, all while helping sellers modify their sales approach with precision so they can move faster, show up smarter, and close more.
These aren’t passive courses. They’re dynamic, immersive experiences that adapt to the rep, pipeline, and pace of business. In tandem with ongoing coaching from sales leadership, they prepare sales organisations to more capably and consistently win deals and provide memorable customer experiences.
Because sales success depends on every player (rep) knowing your go-to-market playbook, executing with clarity, and embracing a modern sales strategy that turns practice into performance and performance into overall team success.
Benefits of sales training programs
No two sales training programs are alike, but they all share common traits. Notably, they:
Ensure every rep on your team has core sales fundamentals
A dedicated sales training framework helps standardise how reps open discussions with leads, qualify MQLs in their sales pipeline, and advance warm opportunities.
This consistency builds a strong foundation for both new and tenured reps (as long as your sales operations team provides reps with the right tools).
Help sellers learn about modern value and consultative selling
The latest industry trends reveal that the success of modern sales strategies hinge on reps’ ability to guide prospective customers, not just overtly pitch to them.
From discovery, to objection-handling, tailored sales training sessions help reps meet each moment with confidence and convert complexity into clarity.
Enable your GTM team to realise enhanced sales performance
Commitment to sales training empowers teams to hit targets faster, and stay sharper longer.
Whether through onboarding, reinforcement, or sales performance management training, the most effective programs evolve with your GTM motion, not apart from it.
Empower your reps to contribute to tangible business outcomes
Training done right shows up in pipeline created, deals closed, and seller satisfaction.
Paired with weekly coaching sessions with managers—as well as AI sales coaching in a go-to-market enablement platform like Highspot—impactful training programs can lift sales productivity across every team and territory.
Give every BDR critical selling skills to meet buyers where they are
The most effective sales training strategies prioritises buyer-centric skills like discovery, qualification, and tailored positioning. From learning how to read digital body language, to adapting in live conversations, reps learn to lead with insight, not assumption.
Assign sales courses that aid sellers’ professional development
Sales training courses should feel less like a checkbox and more like a career accelerator.
The right GTM enablement content builds confidence and momentum, helping reps connect skills to outcomes while cultivating long-term growth and engagement.
Choosing the best sales training program for your team
If you’re going to train everyone in your sales organisation so they learn critical selling behaviours you want to do it right, especially given the time and cost.
Ask yourself and your team to pinpoint your top problems, desired improvements, and goals, and you’ll be able to pick the right sales courses for your reps.
For instance, do you need to enhance conversation skills for discovery calls, mid-funnel follow-ups, product demos, negotiating skills, or relationship building? Or do you need to start smaller, and reinforce key sales fundamentals?
Consider the following factors as you evaluate programs for your sales force:
- Focus: Identify the specific needs, gaps, and goals you want the training to address, such as product knowledge, sales techniques, or objection handling.
- Audience: Choose a program tailored to the skills of your sales reps, whether they’re new hires or experienced professionals looking to sharpen their skills.
- Format and accessibility: Consider options that include in-person workshops, virtual sessions, or a blended approach for hybrid sales training. You want the format accessible and convenient for your team’s schedules.
- Length: Evaluate the program’s duration to ensure it fits your team’s schedule. Some programs may offer short virtual self-guided instruction, while others host instructor-led classroom courses, and others provide ongoing training.
- Cost: Compare prices with its value proposition. Assess whether the investment will deliver ROI in terms of improved sales performance and team capabilities.
- Certifications: Certifications can enhance your team’s credentials and support their career growth, adding long-term value to their professional development.
- Provider expertise: Look for reputable sales training providers with a proven track record of success and positive reviews from past participants.
An increasingly important factor to consider as well is AI. Consider the AI for sales professionals in Highspot’s agentic platform for go-to-market teams.
Our Adaptive Learning and AI Role Play capabilities empower GTM leaders to build custom learning paths for each rep, based on their role and experience.
This gives them an opportunity to practice real-world selling scenarios with AI avatars who can serve up common questions and objections, based on your data.
“An AI-powered, data-driven, multi-modal training approach centralised around skill coaching allows organisations to achieve training consistency, reinforce learning for long-term retention, and optimise the performance of their sales teams,” per Highspot’s Grow Revenue with Sales Readiness That Delivers Wins Guide.
The 25 best sales training programs
In no particular order, below are 25 of the best sales training programs, each recognised for its quality, innovative approaches, and measurable results for GTM teams.
Some courses are customisable, while others allow you to jump right in online and get started. Many programs also include tech solutions to support your sales reps’ performance.
(Note: Pricing varies by length and type of engagement and other factors for each program, so consult the websites listed for each for further information about cost.)
1. ASLAN Training and Development
ASLAN delivers unique training programs designed to help sales pros map consistent execution into their sales process and craft powerful sales pitches around customer value. Its approach supports ongoing sales enablement and leadership development so sales teams can stay sharp. With interactive modules and coaching touchpoints, reps improve communication, teamwork, and sales performance in real time.
- Focus: Other‑Centered® selling, account growth
- Format: Onsite or virtual workshops + AI reinforcement
- Audience: Sellers, account teams, sales managers
- Length: 30–60+ days (with workshops)
| Sales training offered by ASLAN Training and Development | What it teaches |
| Other‑Centered® Selling | Lead buyer‑first conversations that build trust and momentum in engagements |
| Strategic Account Management | Nurture and defend key accounts to deepen customer relationships |
| Virtual Selling Skills (VSS) | Connect, engage, and close deals effectively in a remote environment |
2. The Brooks Group: IMPACT Sales Training
The Brooks Group offers a modular sales training experience that blends classroom, virtual training, and micro‑learning for sales professionals across sales roles. It emphasises sales skills like questioning, listening, and presenting to help sales teams shorten the sales cycle and deepen customer engagement. Combined with follow‑up reinforcement and manager coaching, its program drives performance improvement and better sales performance.
- Focus: Foundational selling, consultative sales skills
- Format: In‑person, virtual, blended
- Audience: New & experienced sellers, sales leadership
- Length: Typically 1–3 days (modular)
| Sales training offered by The Brooks Group: IMPACT Sales Training | What it teaches |
| IMPACT Selling® seminar | Structured, six‑step sales methodology that aligns your team on proven process |
| Sales negotiation training | Defend margin and steer deals with negotiation skills that preserve value |
| Strategic account management | Systematically expand and deepen client relationships via account management |
3. The Challenger Sale
The Challenger Sale teaches sales professionals to lead with insight, challenge assumptions, and deliver high‑impact sales pitches. It’s a proven framework for building confidence and sales skills across complex sales cycles and high‑stakes deals. By reshaping the sales approach, BDRs can guide conversations with conviction and deliver measurable ROI.
- Focus: Insight selling, challenger mindset
- Format: Workshop + reinforcement modules
- Audience: B2B sales professionals, mid to senior
- Length: Multi‑day program
| Sales training offered by The Challenger Sale | What it teaches |
| Challenger core workshop | Challenge leads’ thinking, teach insight, and differentiate your value in sales conversations with high-value accounts |
| Commercial teaching lab | Deliver provocative messages that shift buyers’ mindset and decision-making |
| Coaching for challengers | Coach reps to own the challenger model and reinforce improved behaviours |
4. Corporate Visions
Corporate Visions equips sales professionals with sales strategies rooted in behavioural science to boost customer engagement and message effectiveness. Its programs are ideal for sales teams looking to differentiate, build relationships, and increase conversion across the sales pipeline. From sales enablement to content development, its approach supports long‑term performance improvement.
- Focus: Messaging, positioning, buyer psychology
- Format: Workshops, online modules, coaching
- Audience: Sales, marketing, messaging teams
- Length: Varies by module (days to weeks)
| Sales training offered by Corporate Visions | What it teaches |
| Sales messaging mastery | Create compelling messaging that resonates with buyers’ priorities and elevates decision-making urgency |
| Commercial conversations | Guide high‑stakes dialogue using insight, narrative, and contrast techniques |
| Value storytelling workshop | Weave stories and social proof that make business cases feel real and persuasive |
5. Dale Carnegie
Dale Carnegie’s approach blends sales training, leadership development, and personal development to create well‑rounded, confident sales professionals. Courses focus on active listening, emotional intelligence, and building relationships to improve overall sales performance. Its experience-based learning helps sales teams navigate every stage of the sales process with clarity.
- Focus: Relationship selling, communication skills
- Format: In‑person, virtual, blended
- Audience: Sales professionals, leaders
- Length: Several weeks (modular)
| Sales training offered by Dale Carnegie | What it teaches |
| Effective communications and human relations | Improve rapport, listening, and influence in sales conversations and relationships |
| Sales Advantage | Learn how to gain influence and trust with prospects and the presentation skills to elevate reps’ selling skills |
| Leadership training for sales managers | Lead, motivate, and develop sales teams toward achieving consistent excellence |
6. Harris Consulting Group
Harris Consulting Group builds sales skills for modern teams by focusing on cold calling, sales negotiation, and objection handling. Its workshops are popular with growing sales teams who want real‑world tactics that improve close rates and sales performance. With personalised coaching for sales managers, it ensures skills are applied consistently.
- Focus: Prospecting, negotiation, objection handling
- Format: Workshops, role plays, coaching
- Audience: Field reps, inside sales teams
- Length: 1 to multiple days
| Sales training offered by Harris Consulting Group | What it teaches |
| Prospecting and cold calling workshop | Open conversations with leads, secure meetings, and fuel a steady sales pipeline |
| Negotiation mastery | Techniques to negotiate confidently, align buyers’ needs with solutions, and protect margins with savvy negotiation skills |
| Objection-handling lab | Dissect objections, reframe buyer hesitations, and move deals forward |
7. Highspot Enablement University
Highspot Enablement University helps sales teams master sales enablement, activate messaging, and reinforce behaviour through integrated learning paths. The program supports sales managers by giving them the tools to coach more effectively and connect training to pipeline impact. It’s designed to align sales strategies to measurable business outcomes.
- Focus: Sales enablement, platform‑driven learning
- Format: Online modules, interactive courses
- Audience: Enablement, marketing, sales operations
- Length: Self‑paced (many modules)
| Sales training offered by Highspot Enablement University | What it teaches |
| Enablement solution admin and adoption | Help go-to-market teams configure, onboard, and drive adoption of Highspot for their sales enablement strategies |
| Sales content strategy and utilisation | Align content, tools, and training so reps use the right collateral at the right time |
| GTM analytics and insight bootcamp | Interpret asset usage data to iterate, coach, and improve sales performance |
8. Holden Advisors
Holden Advisors trains sales professionals in value-driven selling, with a sharp focus on sales negotiation, pricing conversations, and protecting margin. Its programs are designed to help sales teams understand buyer psychology and confidently execute throughout the sales process. It’s a smart fit for any team facing commoditisation pressure or pricing objections.
- Focus: Value selling, pricing, negotiation
- Format: Workshops + coaching
- Audience: Mid to senior reps
- Length: Varies by engagement
| Sales training offered by Holden Advisors | What it teaches |
| Value-selling foundations | Frame commercial value, engage executive buyers, and differentiate solutions from competitor offerings |
| Pricing and negotiation tactics | Tactics to negotiate confidently, protect margins, and manage discounting |
| Executive briefings and positioning | Congregate GTM insights, influence key stakeholders, and lead high‑level conversations with decision-makers |
9. Ignite Selling
Ignite Selling delivers unique training programs built around dynamic simulations that prepare sales professionals for critical deal scenarios. Its workshops are especially effective for sales teams targeting strategic accounts or high‑complexity solutions. Using immersive learning and sales management reinforcement, it accelerates sales skills acquisition and deal strategy alignment.
- Focus: Deal scenarios, simulation‑based selling
- Format: Simulations, role‑plays, workshops
- Audience: Mid‑level B2B sellers
- Length: Multi‑day
| Sales training offered by Ignite Selling | What it teaches |
| Deal simulation lab | Live scenario training to test strategy, reactions, and execution with feedback |
| Pipeline-velocity workshop | Accelerate deal flow, reduce stalls, and improve sales cycle outcomes |
| Role‑play bootcamp | Intensive exercises to sharpen selling skills, objection handling, and confidence |
10. Integrity Selling by Integrity Solutions
Integrity Selling fosters high‑trust, high‑value conversations that help reps build relationships and prioritise customer experience. Its model helps sellers navigate each interaction with empathy and ethics, while still driving results. With support for sales managers and custom coaching, the system delivers lasting change and sales success.
- Focus: Trust, ethical selling models
- Format: Instructor‑led, blended, self‑study
- Audience: Sales professionals across levels
- Length: Multi‑day or modular
| Sales training offered by Integrity Selling by Integrity Solutions | What it teaches |
| Integrity Selling system | Establish trust, ensure transparency, and increase buyer confidence in every interaction across all sales cycle stages |
| Ethical negotiation strategies | Negotiate with B2B buyers with integrity while protecting your mutual value |
| Customer retention and loyalty | Deepen customer relationships and earn repeat business (renewals, expansion) |
11. Janek Performance Group
Janek’s training supports sales professionals across key competencies like prospecting, sales negotiation, and strategic account management. Its blended approach includes courses, coaching, and post‑training reinforcement for sustainable behaviour change. It works closely with sales managers to embed the learning into daily workflows and team culture.
- Focus: Prospecting, negotiation, account growth
- Format: Workshops, virtual, blended
- Audience: Reps, managers, teams
- Length: Several days
| Sales training offered by Janek Performance Group | What it teaches |
| Prospecting and pipeline development | Source new opportunities, qualify leads, and build a healthy sales pipeline |
| Coaching and manager enablement | How managers coach, guide execution, and sustain progress in their teams |
| Advanced selling skills workshop | Deepen capabilities in questioning, presenting, and closing confidently |
12. Korn Ferry
Korn Ferry blends sales management, consulting, and leadership development into scalable training for large, global sales teams. Its solutions include onboarding, coaching, and pipeline development that reflect the latest buyer trends and enablement best practices. With a focus on mindset, behaviour, and execution, it reshapes how teams show up.
- Focus: Leadership, sales transformation, coaching
- Format: Workshops, consulting, digital modules
- Audience: Enterprise sales forces, leadership
- Length: Multi‑month programs
| Sales training offered by Korn Ferry | What it teaches |
| Sales leadership program | Equip senior GTM leaders to guide direction, coaching, and strategic growth |
| Global sales effectiveness | Standardise sales methodology, systems, and behaviours across regions/territories |
| Sales transformation strategy | Align people, process, and tools to modern sales strategies to drive growth |
13. RAIN Group Sales Training
RAIN Group focuses on sales professionals who want to master consultative conversations, qualify opportunities, and build relationships that last. Its curriculum spans everything from sales prospecting to closing, with deep dives into sales negotiation and storytelling. Coaching for sales managers ensures accountability and continuous performance improvement over time.
- Focus: Consultative selling, storytelling, closing
- Format: Workshops, eLearning, coaching
- Audience: B2B sales reps, managers
- Length: Multi‑day programs
| Sales training offered by RAIN Group Sales Training | What it teaches |
| RAIN Selling workshop | Engage with insight, discovery, and differentiation to win complex deals |
| RAIN execution coaching | Help sales managers better embed methodology and accountability into the daily workflows of their reps |
| Negotiation and closing bootcamp | Structure deals, mitigate risk, and confidently close negotiation discussions |
14. SaaSy Sales Leadership
SaaSy Sales Leadership delivers training tailored to first‑time sales managers and directors ready to level up their game. Programs focus on forecasting, hiring, and sales management fundamentals to help new leaders support sales team growth. Its networked approach offers peer learning, mentoring, and frameworks to guide manager maturity.
- Focus: Sales leadership, scaling teams
- Format: Virtual cohort, peer learning
- Audience: Sales managers, leaders
- Length: Several weeks/months
| Sales training offered by SaaSy Sales Leadership | What it teaches |
| Leadership essentials | How new sales leaders build strategy, manage teams, and prioritise growth |
| Hiring and onboarding for sales | Select, ramp, and retain high‑potential revenue-generation talent (BDRs, AEs) |
| Coaching and performance review | Guide sales rep performance, give feedback, and scale manager impact |
15. Salesforce
Salesforce offers the Salesforce Sales Representative Certification, which equips sales professionals with the platform knowledge and sales strategies needed to maximise impact. With online learning, structured paths, and live coaching as part of Trailhead, reps get practical experience they can apply immediately. It’s ideal for ramping fast and reinforcing digital selling skills.
- Focus: Platform + sales process training
- Format: Online learning, certification, hands‑on
- Audience: Salesforce users, sales reps
- Length: Self‑paced modules
| Sales training offered by Salesforce | What it teaches |
| Platform fundamentals | Master Salesforce CRM basics to support segmentation, tracking, and forecasting |
| Sales Cloud mastery | Use Salesforce features, automation, and reporting to scale sales operations |
| Sales certification prep | Prepare for the Salesforce Sales Representative Certification credential |
16. Highspot University
Highspot University is designed for enablement, marketing, and sales teams to master the platform and scale programs that drive sales performance. Whether you’re enabling your reps or upskilling sales managers, the experience is tied to impact and behaviour change. Its hands‑on approach helps you connect strategy, action, and outcomes.
- Focus: Platform adoption & enablement best practices
- Format: On‑demand courses, certifications, workshops
- Audience: Highspot users, enablement teams
- Length: Self‑paced (many modules)
| Sales training offered by Highspot University | What it teaches |
| Sales enablement foundations | Structure sales enablement strategy, processes, and content operations |
| Module certification paths | Validate adoption, reinforce learning, and credential users in Highspot’s solution |
| Highspot platform deep-dives | Exploit features, integrations, and workflows to elevate sales enablement |
17. Richardson Sales Performance
Richardson Sales Performance offers is a global sales training firm that helps revenue teams win through buyer‑centered dialogue and measurable behaviour change. Its signature Connected Selling Curriculum™ blends consultative, challenger, and agile methods to build consistent skills across roles. Richardson delivers live, virtual, and digital training, reinforced through their Accelerate Sales Performance platform.
- Focus: Formal, behavioural, role‑based sales development programs
- Format: Live workshops, virtual training, blended digital journeys
- Audience: Sales reps, sales leaders, account teams, enablement
- Length: Multi‑day to multi‑week modules with sustainment cycles
| Sales training offered by Richardson Sales Performance | What it teaches |
| Consultative selling training | Engage potential customers in needs‑based dialogues that build credibility and uncover solution paths |
| Consultative negotiations training | Maximise deal value while preserving relationships using agile negotiation skills |
| Virtual selling training program | Navigate touchpoints, cues, and remote dynamics to drive pipeline engagement |
18. SBI Growth’s Sales Readiness Group
Sales Readiness Group supports sales professionals with programs focused on prospecting, presentation skills, and professional selling skills. It delivers virtual training and coaching that’s easy to customise for different team sizes and industries. Backed by frameworks and coaching for sales managers, it drives real adoption and execution.
- Focus: Prospecting, presentation, execution
- Format: Virtual modules, coaching
- Audience: Sales reps, teams, leaders
- Length: Modular, multi‑day
| Sales training offered by SBI Growth’s Sales Readiness Group | What it teaches |
| Prospecting and conversion | Generate interest, qualify leads, push deals forward, and convert opportunities |
| Sales presentation mastery | Design and deliver compelling pitches and narratives that engage B2B buyers |
| Coaching and reinforcement | Drive adoption and create feedback loops to ensure lasting sales behaviour shifts |
19. Sandler Training
Sandler Training is built around the Sandler selling system, which equips sales professionals with frameworks for qualifying, closing, and controlling the sales cycle. Its model emphasises confidence, discipline, and sales skills reinforcement through role‑playing. With strong support for sales managers, it’s ideal for teams seeking consistency and growth.
- Focus: Sandler Selling System, behaviour change
- Format: Workshops + ongoing reinforcement
- Audience: All levels of sales teams
- Length: 6–12 months (program)
| Sales training offered by Sandler Training | What it teaches |
| Sandler Selling System core | Use a bottoms‑up sales philosophy to manage risk and accelerate progress |
| Advanced Sandler techniques | Refine strategy, objection handling, and decision mapping for better deals |
| Managerial coaching system | Mentor reps on performance, guide process, and enforce accountability |
20. Huthwaite International SPIN Sales Training
SPIN Selling teaches sales professionals to lead with smart discovery questions that uncover real buying motivations and drive bigger deals. It’s a classic methodology that still helps sales teams master need‑based selling and consultative conversations. Its programs include coaching and sales management tools for lasting adoption.
- Focus: Discovery questions, consultative selling
- Format: Workshops + role play, coaching
- Audience: B2B reps, complex sale teams
- Length: Several days
| Sales training offered by Huthwaite International SPIN Sales Training | What it teaches |
| SPIN questioning skills | Use structured sales discovery to uncover real drivers and influence decisions |
| SPIN application workshop | Integrate SPIN into live opportunities and refine ongoing sales conversations |
| SPIN coaching for managers | Reinforce the SPIN-selling method with and guide continual rep improvement |
21. Udemy
Udemy’s marketplace offers flexible sales courses on prospecting, sales negotiation, storytelling, and closing for sales professionals at every level. With on‑demand online learning, reps can upskill on their schedule while sales managers assign and track team progress. It’s affordable, scalable, and ideal for self‑paced learning cultures.
- Focus: Broad sales topics & skills
- Format: On‑demand online learning
- Audience: Individual sellers, teams
- Length: Self‑paced courses
| Sales training offered by Udemy | What it teaches |
| Sales prospecting essentials | Reach out effectively, tune messaging, and initiate conversations strategically |
| Negotiation masterclass | Refine buyer negotiation skills to reach win‑win deals with active opportunities |
| Pipeline management course | Track, forecast, and drive momentum in their pipeline to accelerate revenue |
22. ValueSelling Associates
ValueSelling Associates specialises in opportunity qualification, executive conversation, and value-driven selling that resonates with modern buyers. Its approach helps sales professionals focus on what buyers care about most while advancing deals with confidence. With reinforcement for sales managers, teams adopt new behaviours that last.
- Focus: Value selling frameworks, qualification
- Format: Workshops, coaching, modules
- Audience: Reps, managers, leadership
- Length: Multi‑day + reinforcement
| Sales training offered by ValueSelling Associates | What it teaches |
| ValueSelling framework | Lead deal discussions with value, avoid discounting whenever possible, and differentiate from the competition |
| ValueSelling qualification workshop | Assess leads’ opportunity fit and determine next steps with clarity |
| ValueSelling coaching for managers | Embed sales methodology, measure BDR adoption, and sustain positive change |
23. VantagePoint Performance (Imparta)
VantagePoint, an Imparta company, focuses on sales strategies that align with behavioural analytics and real‑world sales performance insights. It empowers sales managers to coach reps more effectively based on deal context and rep readiness. It’s a smart choice for sales teams looking to personalise strategy and execution across dynamic buying scenarios.
- Focus: Deal diagnostics, behavioural insights
- Format: Workshops + diagnostic coaching
- Audience: Sales managers, reps, teams
- Length: Multi‑day with follow‑up
| Sales training offered by VantagePoint Performance (Imparta) | What it teaches |
| Deal diagnostics | Diagnose deal risks in real-time, identify gaps, and coach winning strategies |
| Behavioural insights workshop | Analyse and interpret reps’ behaviour and tailor coaching with nuance |
| Execution and accountability labs | Embed discipline, milestones, and follow‑through in sales operations |
24. Vengreso
Vengreso teaches sales professionals to master digital prospecting, social selling, and human‑centered messaging that improves customer engagement. Its programs help sales teams connect better on LinkedIn, email, and other digital channels. With coaching built in, it emphasises habit formation and measurable execution over time.
- Focus: Digital prospecting, social selling
- Format: Virtual training, online modules
- Audience: Reps using digital channels
- Length: Several sessions / weeks
| Sales training offered by Vengreso | What it teaches |
| Digital prospecting bootcamp | Use social media, email, and content to reach B2B buyers in modern channels |
| Virtual selling mastery | Engage prospects’ virtually, read cues, and convert leads with confidence |
| Messaging and personal branding | Build a strong online presence, differentiate voice, and attract interest |
25. Wilson Learning
Wilson Learning offers a robust suite of sales training solutions designed to embed consultative, agile, and customer‑centric selling behaviours across roles. Its “Sales Effectiveness Solutions Suite” includes offerings like The Versatile Salesperson™, The Counselor Salesperson™, Negotiating to Yes™, and more, all customised and reinforced to drive measurable behaviour change via live, virtual, and blended modalities.
- Focus: Consultative and adaptive selling
- Format: Live, virtual, blended delivery
- Audience: Reps, managers, account teams
- Length: Multi-day or modular programs
| Sales training offered by Wilson Learning | What it teaches |
| The Versatile Salesperson™ | Adjust reps’ interpersonal style to match buyers’ preferences and improve overall sales effectiveness |
| The Counselor Salesperson™ | Conduct deep discovery, connect to business issues, and strengthen customer relationships through advisory selling |
| Negotiating to Yes™ | Structure agreements, ask the right questions, and navigate trade‑offs |
