Liz Tassey
VP, Product Marketing, Highspot
Liz Tassey is a strategic, data-driven marketer known for creativity & storytelling, roll-up-the-sleeves collaboration, and getting it done amidst complexity. She has 20+ years of experience in technology marketing, ranging from large-scale enterprises like Microsoft to high-growth IPO companies like Qualtrics to innovative startups like BlueOcean AI and Highspot.
Posts by Liz Tassey
25 articles by this author
What is enterprise content management? A GTM guide
With an enterprise content management (ECM) system, your GTM teams can centralise enablement assets and empower sales reps to sell smarter.
11 min read
Improving the B2B sales experience for reps and buyers
With AI-powered tools and smart strategies, give reps what they need to streamline B2B sales and create a smoother, more personal buyer experience.
16 min read
7 steps to achieving sales and marketing alignment
Sales and marketing alignment requires leaders of both business units to get on the same page about common goals tied to revenue growth.
14 min read
Generative AI for sales: A powerful tool for GTM teams
With generative AI for sales, GTM leaders can empower their reps to continually boost sales performance and help accelerate revenue growth.
11 min read
Marketing enablement’s impact on B2B sales success
Learn why B2B marketing enablement differs from sales enablement and how the two approaches complement one another in modern GTM strategies.
8 min read
How Highspot helps teams improve content effectiveness, coaching, and buyer engagement
Highspot empowers teams to find winning content, deliver better coaching, and create consistent, connected buyer experiences.
5 min read
Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch
Discover Highspot’s Summer 2025 Launch—featuring Adaptive Learning, Skill Coaching, Role Play, and AI Agents—to transform your GTM with precision and impact.
7 min read
Boost Growth with a Unified Sales and Marketing Strategy
Discover how aligning sales and marketing strategies can drive your business growth with valuable tips and key questions to get the teams collaborating.
10 min read
Drive Consistency and Results With Content Governance
Master content governance with specific metrics, workflow steps, and a real-life success story, ensuring your sales content is current, accurate, and impactful.
10 min read
7 Sales Enablement Best Practices to Level Up Sales Success
With these 7 sales enablement best practices, you’ll have the tools to build a more cohesive and efficient sales team.
13 min read
Sales Enablement vs. Content Marketing: Why You Need Both
Understand the key distinctions between sales enablement and content marketing and learn how to get the most out of both functions with this full breakdown.
8 min read
The Evolution of Sales Readiness – from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organisation's onboarding, sales communication and sales training processes.
5 min read
Three Ways Marketers Can Measure the Impact of Sales Content
By diving deep into your enablement platform’s analytics, marketers can uncover trends in content consumption and impact. Here’s how to get started.
5 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
5 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
Account-Based Marketing in the Age of Authenticity
Find out why authenticity matters in account-based marketing and how to implement ABM strategies in this recap of #FlipMyFunnel.
6 min read
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
3 min read
SiriusDecisions Helps Navigate a Noisy Sales Asset Management Market
SiriusDecions published a report that compares leading sales asset management vendors and capabilities to look for when selecting a solution.
5 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
4 min read
Sales Enablement for Sales Content Management
Aberdeen Group did a full study that was developed to help understand how best-in-class organisations use sales enablement to improve sales effectiveness.
4 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
In this blog, we highlight some important areas where you can use sales enablement to help your sales organisation succeed.
4 min read
The Challenger Model and Sales Enablement – Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
Does Your Organisation Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
Come by at Hubspot's Inbound event, learn about the power of the right sales enablement platform, and try your luck at winning a fun night on the town.
3 min read
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