Jeff Day
Former VP of Marketing, Highspot
Jeff Day is the former Vice President of Marketing at Highspot with a strong track record of driving growth, building brand authority, and leading high-performing teams. He led every facet of marketing—from demand gen and product marketing to communications, digital strategy, and analyst relations. Known for his strategic vision and ability to execute at scale, Jeff is a passionate advocate for sales enablement.
Posts by Jeff Day
9 articles by this author
What’s the Difference between Sales Enablement and Sales Engagement?
Find out how sales enablement and sales engagement differ, and why high-performance sales and marketing teams succeed when they have access to both.
3 min read
Agenda for the Next Meeting Between Your CMO and VP Sales
From a discussion on boosting revenue to your SLA. These 6 focus points should be at the top of the agenda for the next meeting between your CMO & VP of Sales.
4 min read
How to Structure Your Sales Enablement Team
How do you organise and structure a sales enablement team? These three areas of responsibility lay the foundation for your sales enablement group.
4 min read
A Better Way to Prepare for Your Next Sales Call
Take your next sales call from good to great with these tips on how to gather information and research your prospect before you pick up the phone.
3 min read
Does Your Content Work for Your Sales Team?
Do you know how effective your sales content is during the sales process? Find out how to measure sales content performance to make content work for reps.
3 min read
Life After an MQL: Now Your Content Really Matters
Content for sales engagement differs from content for demand generation. Find out how sales enablement helps you create content that resonates with buyers.
2 min read
Add Content Engagement to Your Sales Training Plan
Read more about how content engagement makes your sales training smarter by closing the content loop across marketing, sales, and customers.
2 min read
Does Your Sales Enablement Content Balance Control and Flexibility?
Sales portals often fail because they lack continuous learning and feedback between marketing and sales. Take yours to next level with sales enablement.
3 min read
Accelerate Your Sales Process with Intelligent Content
Content is the lifeblood of the modern customer lifecycle. But how do you identify content that is closing deals — or underperforming?
2 min read
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