Highspot for manufacturing

Built for manufacturing GTM, powered by AI

Turn complexity into clarity with the agentic platform that scales what works, and fixes what doesn’t.

Built for how manufacturers go to market

Manufacturing GTM is a high-stakes balancing act: complex product lines, long deal cycles, and sellers you don’t always manage. Highspot brings order to that chaos with an agentic platform powered by Nexus™, our unified AI and analytics engine.

Industrial equipment and heavy machinery

Equip field teams and dealers to sell configurable machinery with precision with easy access to specs, insights, and repeatable plays.

Electrical equipment and automation

Enable sellers to position smart systems and complex control tech backed by training, data, and real-time guidance.

Chemical and materials manufacturing

Help teams deliver technical and compliant materials: spec sheets, safety docs, and positioning at scale and with confidence.

Medical device and life sciences

Arm reps with compliant messaging, clinical data, and coaching to boost confidence and close readiness gaps.

The agentic platform for manufacturing GTM

Highspot helps manufacturing sales teams deliver consistent, high-impact conversations, every time. Equip reps with the latest product updates, compliant content, and sales guidance, all in one place. Streamline execution with repeatable sales processes that reduce cycle time, accelerate deal velocity, and scale a buyer experience that sets your brand apart.
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Intelligence that cuts through complexity

In manufacturing, complexity is the norm. Highspot, powered by Nexus™, cuts through the noise, turning every GTM signal into insight that drives consistent, outcome-focused action.

Copilot Instant Answers

An AI teammate from HQ to the front line

From launching new SKUs to guiding reps and partners in the field, Highspot Agents drive execution, automating tasks, reinforcing skills, and moving every deal forward with less manual lift.

AI Agents - Content Deal Learning Workflow

Unified and AI-powered for every rep, team, and region

Highspot unifies content, training, and guidance, so reps, partners, and teams across regions execute consistently, adopt faster, and get real results from day one.

Highspot Nexus Framework Feature

AI that fixes what’s broken and scales what works

In manufacturing, every sales moment counts, whether it’s navigating a complex spec, defending price, or aligning to technical buyer needs. Reps need more than one-time training. They also need real practice that sticks.
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Practice that performs: Role Play built for complex selling

Prepare sellers and manufacturing partners to nail complex conversations using Role Play to sharpen technical messaging and objections with real-time, AI-powered feedback.

AI Role Play

Turn GTM complexity into results with Agents that drive change at scale

Accelerate frontline performance with Agents that act in real time, delivering answers, surfacing content, and triggering workflows to keep deals, launches, and sellers moving forward.

Content Specialist

Your force multiplier: Coaching that elevates performance at scale

Make effective coaching a reality across field and channel teams. Highspot pinpoints skill gaps from calls, training, and feedback, so reps get what they need, and managers focus where it counts.

AI Sales Coaching Feature

Everything your teams need to sell, built in

In manufacturing, every deal is complex, and every seller, whether in-house or a channel partner, needs fast access to the right tools to win. Highspot’s AI-powered platform equips reps with deal-ready content that’s always current, on-brand, and tailored to how your teams sell. Equip sellers with offline-ready access to the latest content, plays, and training in the Highspot Mobile App.
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AI delivers deal-ready content on-brand, in flow, and built for how you sell

Give reps and partners fast access to specs, sell sheets, playbooks, and product materials that are always current, compliant, and built to support every step of the sales motion.

Content Governance and Search Feature

Train at scale with AI that sharpens skills and drives outcomes

Identify skill gaps and build adaptive training with AI, so reps and partners ramp faster, stay compliant, and sell complex products with confidence.

Smart Delivery Insights Feature

Guide every deal forward with AI that scales what works

Navigate complex sales with in-the-moment plays, content, and insights that keep reps and partners aligned and deals moving forward.

AI-powered coaching that scales across reps, teams, and regions

In complex sales environments, coaching is hard. Highspot Agents surface skill gaps and deliver feedback, so reps improve in flow and managers focus where it drives real growth.

Sales Training and Coaching Analytics

Highspot gave us a one-stop-shop where our reps can find, send, and track the collateral, all in one tool. The whole process is quick, seamless, and easy that any rep can manage it.

Michael Culkin

Sales Effectiveness Manager, Ritchie Bros.

Highspot helped our sellers, whether directly employed or a channel partner, follow recommended sales plays which accelerated the sales process and increased the likelihood of success.

Bob Bladel

Director of Sales Enablement and Training, Hyster-Yale Group

Highspot has given us the ability to support sellers and field marketers around the world while maintaining consistent branding and messaging.

Thorbjoern Schoenbeck

Director of Sales Enablement, Malvern Panalytical

A high-performing go-to-market team starts here

Highspot gives every GTM team the clarity, skills, and actions to perform at their best with agentic AI that drives alignment, improves execution, and helps you grow revenue with confidence.

Award-winning artificial intelligence

Agentic AI that acts with insight, so every move makes an impact. Whether it’s moving a deal forward, scaling an initiative, or turning around a quarter, agentic AI helps GTM teams rise to the moment with clarity, confidence, and impact.

Actionable analytics

Turn every GTM signal into performance-driving insights. Track adoption, behaviour change, and outcomes with unified analytics across content, training, coaching, and engagement to understand business impact and optimise your GTM strategy.

Industry-leading ecosystem

AI-powered execution embedded in every GTM workflow. Highspot connects with your GTM stack—Salesforce, Outlook, Slack, and more—embedding AI-powered guidance in daily workflows and enhancing the impact of your existing AI tools.

Enterprise security and compliance

Enterprise-grade security built for AI-powered go-to-market. Highspot safeguards your content and data with encrypted AI inference, role-based access, global compliance support, and a commitment to never using customer data to train models.

Conversation intelligence

Go beyond call transcripts. Measure, coach, and grow skills that drive performance. Highspot connects practice and real-world performance using a skill framework to evaluate calls, training, and Role Play, then deliver targeted feedback that drives growth.

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