Austin Hitchcock
Sr. Director, Account Development, Highspot
Austin Hitchcock is the Senior Director of Account Development at Highspot where he focuses on empowering go-to-market teams to achieve consistent and predictable revenue growth. Austin’s expertise lies in aligning sales strategies with operational excellence, fostering collaboration across departments, and implementing innovative solutions that enhance team performance.
Posts by Austin Hitchcock
8 articles by this author
20 sales discovery questions to better qualify leads
Asking these discovery questions enables sales reps to learn where leads are in their buying journey and whether to pursue those prospects.
18 min read
10 sales tactics to effectively engage and convert leads
These 10 effective sales tactics and techniques can help today's B2B sellers better connect with potential customers and earn their business.
14 min read
Sales prospecting: Techniques and tools to sell smarter
With the right sales prospecting tools and techniques, reps can more effectively engage qualified leads as they move through the sales cycle.
16 min read
Account-based selling in 2025: Everything to know
Master account-based selling with tech-powered strategies that boost win rates, shorten sales cycles, and drive revenue across target accounts.
12 min read
Go-to-market training courses and strategies for success
Equip your team with essential skills to drive success. Learn to choose the right GTM training course for market analysis, messaging, strategies, and more.
10 min read
Sales training vs. sales development: A breakdown
Learn to integrate sales training and sales development to drive GTM success and attract top talent with strategies that build reps' skills.
14 min read
How to Write Sales Emails People Want to Read
Learn how to write effective sales emails with the right content, timing, and four simple measurements to track success.
11 min read
Master the Sales Development Playbook to Boost Growth
Discover the transformative power of a sales development playbook. Dive into our comprehensive guide for actionable strategies and tips.
11 min read
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