Twitter is one of the world’s leading social media platforms with more than 300 million monthly active users and 1,200 sales reps. With such a large sales team, Twitter struggled to find a content management solution that met its needs. Sales reps regularly reported that they could not find important content and the content management platform they had also made it difficult to maintain an organised environment.
Sales reps regularly reported that they could not find important content … [or] maintain an organised environment.
Because of the poor search and find experience, sales reps stopped using the content management platform and instead saved hard copies of content and sales assets to their desktop. This led to more problems because the content that reps used quickly became outdated and provided incorrect information to potential buyers.
The sales enablement team at Twitter quickly became aware that their sales reps were no longer using the content management platform. This meant that the enablement team did not have a way to provide reps with the marketing content and sales assets they needed.
As a result, the sales enablement team set out to find a tool that could accommodate their global sales team without disrupting the workflow of reps. Twitter identified 15 different content management and sales enablement solutions, including Highspot, and began assessing their options to find their ideal solution.