Win More Competitive Deals
Crush your competitors by using Highspot for competitive enablement.
Land your competitive strategy
Competitive enablement and sales enablement are one and the same. Empower all of your go-to-market teams to compete effectively.
Trusted By:
Give Sellers Everything They Need to Compete
Consolidate competitive intelligence, publish battlecards and external collateral, and curate competitive sales plays to equip sellers in competitive deals.
Teach Sellers How to Compete
Share everything you know about competitors and train sellers how to beat the competition—when they onboard, as competitive dynamics shift, and when ad-hoc training is required for new scenarios.
Reinforce Competitive Tactics and Coach to Improve
Provide sales managers with the tools required to coach effectively in competitor-specific selling scenarios and amplify what’s working.
Prove Your Competitive Program’s ROI
Measure the performance of competitive programs, sales plays, and content and quantify their impact on revenue and win rates.
Highspot Benefits
Competitive Sales Plays
Standardise competitive strategies and narratives in repeatable sales plays so reps can execute consistently and compete effectively.
CRM Content Training
Surface competitive assets like battlecards or comparison brochures to sellers based on competitor presence in deals so they have what they need in the moment of action.
Integrations with Klue & Crayon
Embed content from competitive intelligence tools directly in Highspot to provide a single point of access for all competitive and sales enablement content.
