Sales playbook software
Master go-to-market strategies with comprehensive sales plays
Equip sales reps to execute your GTM strategies with confidence.
Drive behaviour change and accelerate GTM success with sales plays
Your organisation has invested time and effort to craft, land, and optimise strategic go-to-market initiatives to drive business outcomes. But how do you ensure your sales teams are aligned and equipped to execute consistently?
Enter sales plays.
Highspot empowers enablement and marketing teams to quickly build sales playbooks that bundle messaging, value propositions, objection handling, and training into one unified resource. Arm sales teams and sales managers with the strategic context they need to know, say, show, and do throughout the buying process. With real-time data on play usage and business impact, you’ll be able to continuously optimise programming and improve execution — increasing deal velocity and win rates.
Develop high-performing sales reps
Highspot sales plays equip your reps with the knowledge, training, and content they need to proactively drive the sales process forward, generate more qualified leads, and close more deals.
Give context for every GTM strategy
Use our drag-and-drop sales playbook template builder to easily create comprehensive plays, while Instant Answers provide sellers with bite-sized context as they work.
Coach as you go
Enhance sales plays by incorporating sales call recordings and best practices from top performers, providing your team with concrete examples of what good looks like when closing deals.
Infuse sales methodologies
Add learning, content, and other sales methodology materials into your sales play with one click, or leverage our 100+ integrations to combine resources with any other sales tools your team depends on.
Eliminate guesswork with real-time metrics
Are your strategic initiatives working? Gain clear visibility into sales play performance, content adoption, field execution, and revenue impact against target KPIs.
Continuously analyse and refine your approach to drive long-term growth and deliver measurable results that resonate with executive stakeholders.
Track rep adoption KPIs
At-a-glance trend insights into sales play execution empower enablement and sales leaders to proactively follow up and coach, adjust, and streamline outreach strategies to mitigate risks to keep deals on track.
Learn what engages buyers
Learn what aspects of your go-to-market strategy resonate with buyers in real-time via Scorecards to improve marketing content, discovery questions, call scripts, email templates, and more.
Quantify revenue growth
Sales play and initiative-based scorecards help you prove impact on revenue growth—demonstrating how you’ve made behaviour changes scalable, repeatable, and successful.
Integrate sales rep workflows
No need to have salespeople toggle between sales tools. Highspot simplifies that process by seamlessly integrating with Salesforce or Microsoft Dynamics 365 CRM, surfacing recommended sales plays, role-based content, and key actions right where they’re already working. Your teams will adapt quicker to every selling situation, whether over email, on social media, or in person.
Enable sales reps in real-time
Surface relevant resources on-demand based on buyer personas, ideal customer profiles, industry, stage in the sales cycle, and more, so reps can quickly tailor outreach to buyers’ needs and pain points.
Reduce onboarding and ramp time
Use sales playbooks to empower new hires at every level — from account executives to SDRs — helping them quickly master new skills and shrink rep ramp time.
Leverage AI to suggest best-bet content
Direct sellers to your best sales assets with AI-powered content recommendations that align with your target market.
Seamlessly integrate with all of your favourite tools
Extend the value of your tech stack and bring sales enablement directly into your sellers’ existing workflow, with Highspot’s ecosystem of 100+ integrations.
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Elevate your sales playbooks
- Easy-to-build sales plays using SmartPage™ technology
- Customise sales play and sales playbook templates
- Visual, insight-driven sales play scorecards
- Integrated CRM workflows and data sync
- Just-in-time knowledge with Copilot Instant Answers
- In-context content and training recommendations
- AI-powered content rankings
- Internal content ratings, reviews, descriptions, and usage labels
By giving reps sales playbooks, you are handing them a guide to success. Sales playbooks organise critical context and content for any selling scenario: launching a new product, speaking to target audiences, rolling out a new sales methodology, or even addressing competition, pricing questions, and common objections.
The most effective sales playbooks and plays combine content management, sales plays, training, and onboarding in one place, helping sales professionals land value at every point in the buyer’s journey and meet their sales goals faster.
The goal of sales enablement is to scale sales organisations by replicating behaviours and actions of top performing sales reps across the entire team. But most marketing, enablement, and customer facing teams have a patchwork system that hasn’t produced desired results. Highspot is the only platform that brings rigor to how you equip, train, and coach reps to success –– helping you confidently improve sales productivity, consistently drive revenue, and unlock your business’ full potential.
Sales plays [are] a single destination for everything sellers need to make an impression. Highspot makes it really easy to deliver the right information to sales.
We found that the people who were most successful were the ones who used the Highspot sales play we built for them.
Reps love the Know, Say, Show framework for Sales Plays because they know exactly what to know and what to say to the customers. Managers love the Scorecards to understand what is being used by the sales team and what customers are engaging with.
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