Aberdeen: Sales Enablement Is a Must-Have

Sales enablement as a competency has grown aggressively amongst best-in-class organisations in recent years for one simple reason: it works. According to recent report by Aberdeen Research, over 60% of best-in-class organisations have a formal competency in sales enablement.

Aberdeen-Report-Best-in-Class-Sales-Enablement-Report

Even with its recent growth, many organisations are struggling to catch up – it’s understandable. Selecting and deploying an organisation-shifting technology takes time, but it’s worth it.

We want to help all organisations reach best-in-class status, so that’s why we’ve worked with Aberdeen to make this report more widely available. Download the report with our compliments and learn why you need a Sales Enablement platform and how implementing one can take your marketing efforts from good to great.

Aberdeen-Report-Sales-Enablement-Statistics-Report

Explore More Resources

Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
Enablement Strategy
Turn strategy into revenue: A go-to-market leaders’ guide to predictable growth
This guide walks you through a proven framework to turn strategy into consistent, scalable execution across your go-to-market team.
Maximise go-to-market impact from AI that learns your business for RevOps
Analytics
Maximise go-to-market impact from AI that learns your business for RevOps
Discover how AI helps Revenue Operations leaders drive efficiency, forecasting accuracy, and strategic decision-making, and how Highspot unifies your GTM data.
Maximise go-to-market impact from AI that learns your business for enablement and marketing leaders
Enablement Strategy
Maximise go-to-market impact from AI that learns your business for enablement and marketing leaders
Learn how enablement and marketing leaders use Highspot’s AI to deliver personalised guidance, improve rep performance, and scale impact across GTM teams.