Infographic: What’s the ROI on SKO?

Table of Contents

    You’ve done your annual company sales kickoff. There was sales training, product training, dynamic speakers, team-building social events, food, frivolity — maybe there was even a little roleplaying to practice those newly formed sales skills. But here’s the question: was it a total waste of time and money? Was it just an excuse to schmooze?

    The typical AE spends 2.7 years on the job* and takes 4.7 months to ramp — often more. So, it’s essential to do something to train and keep that AE on track to retire quota. If you’re wondering what the return is on your investment in SKO every year, you’re not alone.

    You’re probably well aware that in-person multi-day training events, particularly when your field sales team is geographically dispersed, are very expensive. Is SKO worth it? We did research about SKOs and paired this with information on what today’s modern sales enablement teams are doing to drive greater value from SKO. This infographic shows what we’ve found.

    Infographic: Is there an ROI on SKO?

    *Source: The Bridge Group

    By Highspot Team

    We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.

    We are focused on realising the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.

    Related Resources

    Enablement and AI: Why GTM success demands more than innovation
    Blog
    Enablement and AI: Why GTM success demands more than innovation
    AI won’t fix your GTM motion alone. Learn how strategic enablement turns innovation into impact and why execution is now your biggest competitive edge.
    How to choose the right AI sales assistant for smarter selling
    Blog
    How to choose the right AI sales assistant for smarter selling
    Use an AI sales assistant to simplify selling, improve decision-making, and increase revenue, with a feature checklist and real-world wins.
    How streamlining the sales process powers business growth
    Blog
    How streamlining the sales process powers business growth
    Learn how streamlining your sales process with the right tech can cut costs, boost seller productivity, and drive sustainable revenue growth.