Infographic: What’s the ROI on SKO?

Sales and Marketing Management, Sales Training, Coaching, and Onboarding

Highspot Team

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You’ve done your annual company sales kickoff. There was sales training, product training, dynamic speakers, team-building social events, food, frivolity — maybe there was even a little roleplaying to practice those newly formed sales skills. But here’s the question: was it a total waste of time and money? Was it just an excuse to schmooze?

The typical AE spends 2.7 years on the job* and takes 4.7 months to ramp — often more. So, it’s essential to do something to train and keep that AE on track to retire quota. If you’re wondering what the return is on your investment in SKO every year, you’re not alone.

You’re probably well aware that in-person multi-day training events, particularly when your field sales team is geographically dispersed, are very expensive. Is SKO worth it? We did research about SKOs and paired this with information on what today’s modern sales enablement teams are doing to drive greater value from SKO. This infographic shows what we’ve found.

Infographic: Is there an ROI on SKO?

*Source: The Bridge Group

Highspot Team

We deliver the only unified enablement platform that drives GTM productivity. By combining guided selling, continuous learning, and always-on coaching into one seamless experience backed by end-to-end analytics, our platform empowers your GTM teams to break down silos and drive predictable growth.

We are focused on realising the full potential of AI for GTM teams in our purpose-built platform. Highspot delivers a unified experience and analytics, ensuring unmatched AI accuracy and relevance to improve productivity across your entire GTM team. Executing your strategic initiatives with Highspot increases revenue, drives consistent rep performance, and increases sales and marketing return on investment.