Lucas Welch
Vice President of Communications, Highspot
Lucas Welch is a communications and marketing leader with a strong background in the technology sector. He is the Vice President of Communications at Highspot, a leading sales enablement platform. Lucas’s expertise encompasses developing and executing comprehensive communication strategies, enhancing brand awareness, and leading teams to achieve significant results. His strategic vision and leadership have been instrumental in scaling businesses and establishing strong market positions across various industries.
Posts by Lucas Welch
24 articles by this author
Why AI must power your B2B sales strategy today
Today’s most impactful B2B sales strategies are ones that leverage AI-powered go-to-market technology to accelerate GTM performance.
16 min read
The future of enablement: Agentic systems that drive predictable growth
Discover how agentic AI systems are transforming sales enablement, boosting efficiency, confidence, and buyer engagement for predictable growth.
5 min read
Why AI for GTM is no longer optional
Discover how AI connects fragmented GTM systems to help teams work as one, act on insights instantly, and drive consistent revenue growth.
6 min read
Meeting you where you are: Building AI maturity in sales and marketing with Highspot
See how Highspot helps sales and marketing teams strengthen alignment, improve execution, and unlock GTM excellence at every stage of AI maturity.
6 min read
What is revenue enablement? Strategy insights for GTM
What is revenue enablement? How does it help go-to-market teams succeed? Learn how the approach can accelerate your B2B sales strategy.
14 min read
How to create an effective sales and marketing plan
Building a winning sales and marketing plan requires the right tech. Learn how to elevate your marketing and sales strategy with AI-powered tools.
18 min read
Sales and marketing at a crossroads: Why execution drag is undermining go-to-market performance
Sales and marketing leaders aim high, but execution drag slows growth. See how alignment and AI can close the gap in GTM performance.
4 min read
How to build a winning customer engagement strategy
Learn proven customer engagement strategies to improve loyalty, boost conversions, and create meaningful customer partnerships.
10 min read
Who Needs Leads? 4 Ways Pipeline Marketing Drives Revenue
Learn how to align and bring together sales, marketing, enablement, and revenue operations to drive steady pipeline.
10 min read
How to Navigate the New Selling Reality
Read about new Highspot features that improve sales performance, empower digital selling, and deliver an unmatched Salesforce experience.
6 min read
How to Align Your Sales Collateral with the Modern Buyer’s Journey
These sales collateral examples and best practices provide tips you need to engage buyers at the right time with the right content and close deals faster.
4 min read
Meet Seattle’s Next Generation of Tech
The Highspot team left the GeekWire Bash with three insights that illuminate the exciting future of Seattle’s technology landscape.
5 min read
Highspot & Clari Integration for Efficient Revenue Operations
See how Highspot + Clari deliver a single workstream to empower marketing, sales enablement, sales operations, and sales performance management teams.
3 min read
How Mature is Your Organisation’s Sales Enablement Process?
The path to ultimate sales efficiency is different for every organisation, and it's not an overnight phenomenon. See how it works.
4 min read
The Largest Event Exclusively for Sales Enablement Features the Best in the Business
Will you join us at Sales Enablement Soirée, Dreamforce's only event exclusively for sales enablement? Learn more about the speakers and swag in this guide!
4 min read
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
6 min read
REEL Sales Enablement Interview with Sean Goldie at Apptio
Apptio's director of sales enablement shares his top strategy initiatives, key sales metrics, and views on sales enablement role and responsibilities.
7 min read
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing sales enablement efforts at InsideView.
7 min read
SiriusDecisions 2018 Recap: Getting Serious About Sales Enablement Success
Don't miss out – read the recap of the SiriusDecisions Summit 2018, which Highspot attended & sponsored. Learn about how sales enablement can lead to big wins.
7 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organisation can leverage sales enablement to turn content into revenue time and again.
3 min read
Sales Enablement Luminary Series: 8 Keys to Sales Enablement Success
Today, we have a treat for you. I was able to interview Matt recently about what it takes go get more out of sales enablement.
8 min read
Make the Most of Your SKO: Be More Successful with Sales Enablement Efforts in 2016
As you dive into your annual Sales Kick-Off meetings, there's no time like right now to ask your team what they need from a sales enablement perspective.
2 min read
Five Key Sales Enablement Takeaways from 2015
Planning your sales enablement initiatives? Check out the top learnings some of our clients have reported as they rolled out sales enablement in 2015.
5 min read
Wrapping Up at HubSpot’s Inbound 2015
When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favorite event of the year, Inbound is like no other.
2 min read
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