When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favourite event of the year, Inbound is like no other: a party packed with some of the best and brightest minds of our day–from ground-breaking marketers and writers to new media stars to philanthropists – all in one place, all ready to share their secrets to success with attendees.
Where else can you rub elbows with Seth Godin, Marc Maron, and Chelsea Clinton in the same place? Nowhere else.
As I’ve spent time taking it all in, talking with colleagues, and attending sessions, I can’t help but feel we’re on the precipice of something really transformational. I’ve heard it in bits and bytes from just about everyone I’ve encountered. Ray Wang from Constellation Research gave a really great talk about how digital business is in the early stages of disruption, and Mitch Joel of Mirum spoke in depth about the ways brands will be challenged by the business shifts forced by the increasingly digital landscape. Digital is inevitable, and even though we’ve been living with it for years now, we have barely scratched the surface of its potential.
When it comes to sales enablement, we’re seeing the demand of digital drive business shifts faster than ever before. Finally, there is a way to quantify content marketing that goes beyond obtaining anecdotal feedback on what works and what doesn’t. That’s what we do at Highspot – our mission is to deliver visibility and insight that drives engagement and increased sales.
If you’re still at Inbound since it’s the last day, stop by our stand and let’s talk about how the right technology can take your content marketing to the next level. If you’ve already departed, here’s a great read for your trip home – our latest Definitive Guide to Sales Content Performance. Check it out and let us know what you think!