Most GTM leaders believe their strategy is clear and execution is on track. The data tells a different story.
The 2026 GTM Performance Gap report explores why execution consistency remains one of the biggest challenges facing GTM organisations today, and why AI alone isn’t solving the problem.
What the research reveals:
- 96% of organisations say they have a clear growth and revenue strategy, yet only 53% report highly consistent outcomes.
- 76% of leaders say AI adoption is moving faster than their operating model can support.
- 61% of organisations still operate in maturity stages where execution consistency remains a challenge.
Download the report to learn why the GTM performance gap is widening and what high-performing organisations do differently to turn strategy into consistent results.
