Table of Contents

    Categories

    Most AI is focused on productivity. We’re focused on performance.

    Working faster doesn’t matter if sellers still struggle in the moments that win or lose deals. Drafting an email in seconds won’t help when a customer conversation takes an unexpected turn.

    That’s why we’re continuing to expand how AI helps sellers execute better, not just work faster.

    This summer, we’re introducing new innovations that help sellers practise critical conversations, keep live deals moving forward, and build winning behaviours.

    Highspot Role Play becomes a deal simulator

    No one wants to practise generic scenarios. Sellers are focused on their deals and their Role Play should be too.

    Highspot Role Play is connected to your deals. It uses the real stakeholders, objections, and priorities from live opportunities, to make practice feel like tomorrow’s customer conversation.

    This Summer, we’re introducing even more realistic deal simulation:

    • Multi-Persona Role Play: helps sellers navigate conversations with multiple stakeholders and build consensus across complex buying committees.
    • Present Content in Role Play lets sellers practise delivering real presentations while AI personas respond with contextual questions and objections.
    • Generate Role Play via MCP Server allows organisations to create role play experiences from external AI platforms like Anthropic and OpenAI, bringing realistic practice into the AI workflows sellers already use.
    Role play as deal simulator

    Take the best action with your 24/7 deal strategist: Deal Agent

    Every deal generates signals that sellers use to make decisions. For any given deal, that might mean dozens of meeting conversations, hundreds of emails, countless CRM updates, activity on content, and next steps.

    Deal Agent brings those signals together, helping sellers understand what’s changing, identify risks, and what to do next.

    Think of Deal Agent like having a seasoned deal strategist on call 24/7. One who’s read every email, listened to every call, and reviewed every piece of buyer engagement on your deal. Except it’s instant, always available, and follows you from tool to tool.

    This summer, Deal Agent becomes even more powerful:

    • Deal Agent, where sellers work: Deal Agent is now accessible directly in Slack and Salesforce.
    • Smarter deal guidance: With enhanced reasoning, richer meeting intelligence, and clickable AI-suggested next actions Deal Agent helps sellers take the right next step, fast.
    • Scale AI with confidence: New governance controls and usage reporting support enterprise-wide deployment.
    Salesforce deal agent integration

    Closing skill gaps with scalable coaching and training

    Most organisations have tools to record customer calls, but calls pile up and the insights inside them stay buried. Highspot turns calls into actions that help sellers win the deal. AI-powered coaching and training capabilities surface where sellers need support and help enablement teams respond to those gaps quickly and effectively.

    This summer, the path from insight to action gets even more powerful:

    • Automated AI Feedback for Meetings: Uncovers coaching opportunities from real customer conversations, automatically analysing and delivering feedback from meetings to help sellers improve, reducing manual effort from frontline managers.
    • AI-Generated Training: Transforms high-performing content into lessons, courses, assessments, and practice activities in minutes. So teams can address skill gaps and scale winning behaviour, fast.
    AI-generated training

    Deal execution with AI that gets results

    Everything we’re launching this summer is designed to help sellers perform at their best.

    AI shouldn’t just make work faster. It should make every conversation stronger, every next step smarter, and every opportunity a chance to improve.

    Because that’s how more deals get won.

    For more information on this release, see what’s new in Highspot Summer Launch. Or request a demo to see these innovations in action.

    Chrissy Koskovich

    Chrissy Koskovich is a Product Marketing Director at Highspot where she leads the financial services vertical. With 16 years of experience, Chrissy specialises in product launches, engagement and retention, lead acquisition, and audience marketing. Chrissy blends data-driven strategy with creative execution to drive product adoption and brand growth.

    Related Resources

    Highspot MCP Server Now Available in the OpenAI ChatGPT App Store, Bringing Deal Execution Directly Into ChatGPT
    Blog
    Highspot MCP Server Now Available in the OpenAI ChatGPT App Store, Bringing Deal Execution Directly Into ChatGPT
    Highspot expands its agentic ecosystem with OpenAI integration, enabling sales teams to assess deal health and take action directly from […]
    Where wins happen: The Highspot Winter Launch supercharges deal execution
    Blog
    Where wins happen: The Highspot Winter Launch supercharges deal execution
    See how Highspot's Winter Launch 2026 helps GTM teams close the gap between planning and performance with AI-powered deal intelligence, training, and execution.
    Highspot launches new agentic AI to help sales teams execute with precision and win more deals
    Blog
    Highspot launches new agentic AI to help sales teams execute with precision and win more deals
    Winter Product Launch ‘26 delivers Deal Intelligence to guide sellers with real-time insights and next-best actions across every sales opportunity.