With the rollercoaster ride that was 2020, enablement teams have been on the frontlines, quickly adapting to new market trends and shifts in strategy and process.
Despite the uncertainty of 2020, the impact of sales enablement is stronger than ever:
- Nearly 73% of high-growth organisations have a dedicated sales enablement function and a majority of those teams report directly to sales
- Sales enablement teams are supporting fewer sellers than ever before; the fact that the ratio of sellers to enablement roles changed from 30:1 to 20:1 demonstrates the growing impact of the sales enablement role
- 46% of companies plan to grow their sales enablement teams in the next six months from a median team size of three
Download the report to learn how leaders at high-growth organisations are building and expanding their sales enablement functions in 2021.