SiriusDecisions Sales Asset Management Best Practices

Effective sales asset management is vital to B2B sales success because it gives your team the right resources, at the right time, for any customer interaction.

Buying and implementing a sales enablement platform is also part of the solution, and your organisation must define “who” and “what” when dividing asset management tasks to create a clear roadmap for success.

In this research report from SiriusDecisions, you will discover how to address the following questions:

• Who has primary accountability for buyer-facing sales assets?
• Who should have primary accountability for internal and learning sales assets?
• What are the most significant challenges?

Download the report today and learn how high-performing organisations approach sales asset management.