Effective sales asset management is vital to B2B sales success because it gives your team the right resources, at the right time, for any customer interaction.
Buying and implementing a sales enablement platform is also part of the solution, and your organisation must define “who” and “what” when dividing asset management tasks to create a clear roadmap for success.
In this research report from SiriusDecisions, you will discover how to address the following questions:
- Who has primary accountability for buyer-facing sales assets?
- Who should have primary accountability for internal and learning sales assets?
- What are the most significant challenges?
Download the report today and learn how high-performing organisations approach sales asset management.