CSO Insights Fifth Annual Sales Enablement Study

CSO Insights and Highspot Present the 2019 Sales Enablement Report

In the Fifth Annual Sales Enablement Study, CSO Insights and Highspot partnered to survey global companies across industries to learn about the current state of sales enablement and what high-performing organisations are doing differently than those that are in the early phases of maturing their practice.

The study presents key findings concerning:

  • Alignment of selling processes to the customer’s journey
  • Sponsorship, strategy, and charter
  • Seller engagement
  • Continued investment in integrated technology
  • Formalised collaboration and efficient enablement operations

Download the report today to learn how sales enablement practitioners evolve their processes and strategy to maximise effectiveness and drive impact.

fifth annual sales enablement study

Related Resources

The Power of Digital Sales Room for B2B Sales
Sales Strategy
The Power of Digital Sales Room for B2B Sales
Learn how digital sales rooms enhance buyer engagement, make relevant content accessible, and foster virtual collaboration for a personalised sales experience.
Embrace the Future: Harnessing Enablement Success with AI
Enablement Strategy
Embrace the Future: Harnessing Enablement Success with AI
Learn from Highspot’s experts and discover how AI-driven insights and Generative AI are transforming decision-making and sales processes in this webinar.
Highspot in Action
See Highspot in Action
Highspot in Action
Watch a quick video overview to see how Highspot provides the right guidance and the right content at the right time, every time.