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Marketing

Webinar: Kickstart Your Content Performance
Content Management
Webinar: Kickstart Your Content Performance
Find out how to leverage content analytics and best practices to increase your content ROI in this webinar on-demand.
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Webinars
Three Ways Marketers Can Measure the Impact of Sales Content
Content Management
Three Ways Marketers Can Measure the Impact of Sales Content
In this episode, host Marissa Gbenro discusses ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.
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Podcasts
Why Enablement Needs Product Marketing Now More Than Ever
Marketing
Why Enablement Needs Product Marketing Now More Than Ever
In this discussion, Jen explains why sales enablement needs product marketing now more than ever.
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Podcasts
How to Effectively Land your Product Launch in your Field
Marketing
How to Effectively Land your Product Launch in your Field
In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.
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Podcasts
European State of Sales and Marketing Alignment 2022
Marketing
European State of Sales and Marketing Alignment 2022
Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.
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eBooks
2022 Gartner® Market Guide for Revenue Enablement Platforms
Marketing
2022 Gartner® Market Guide for Revenue Enablement Platforms
Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.
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Research Reports
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Marketing
Webinar: What Marketers Must Know to Rise Above Economic Uncertainty
Watch this on-demand webinar to learn more about how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.
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Webinars
How Marketing Can Rise Above Economic Uncertainty
Marketing
How Marketing Can Rise Above Economic Uncertainty
Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.
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Research Reports
The Essential Guide to Content Management
Content Management
The Essential Guide to Content Management
Learn how to overcome your content chaos and uplevel your content marketing with this essential guide to content management.
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eBooks
Episode 3: How to Navigate 2021 Marketing Challenges
Marketing
Episode 3: How to Navigate 2021 Marketing Challenges
Find out how COVID-19 and virtual work have changed the marketing landscape in this episode of the Win-Win podcast featuring Robert Rose from The Content Advisory.
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Podcasts
Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
Content Management
Forrester Modern B2B Buying and Selling Requires a Singular Content Strategy
Discover the top four best practices to align content to both buyers and sellers in this report from Forrester.
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Research Reports
Forrester The B2B Marketing Process Value Chain
Marketing
Forrester The B2B Marketing Process Value Chain
Gain a new framework to shape your marketing strategy and optimise your marketing function with the insights in this report from Forrester.
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Research Reports