Marketing

As recent research from Sales Enablement PRO found, 92% of organisations believe that having a dedicated enablement team has helped improve sales performance. But in a financial climate where organisations are trying to do more with less, how can teams actually prove that impact? Here to discuss the business value of sales enablement is Jarod […]

Find out how to leverage content analytics and best practices to increase your content ROI in this webinar on-demand.

In this episode, host Marissa Gbenro discusses ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.

In this discussion, Jen explains why sales enablement needs product marketing now more than ever.

In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.

Explore our 2022 European Marketing and Sales alignment report to understand the issues impacting companies’ ability to achieve higher sales win rates and how to fix them.

Find out from Gartner why revenue enablement platforms, formerly sales enablement, are a must-have tool that generates revenue via content, training, and coaching.

Watch this on-demand webinar to learn more about how marketers are overcoming their biggest challenges and the technology they've adopted to drive results.

Download this report to learn how nearly 300 marketing leaders are characterising their most pressing marketing challenges and how they see buyer behaviour changing.

Learn how to overcome your content chaos and uplevel your content marketing with this essential guide to content management.

Find out how COVID-19 and virtual work have changed the marketing landscape in this episode of the Win-Win podcast featuring Robert Rose from The Content Advisory.

Discover the top four best practices to align content to both buyers and sellers in this report from Forrester.