Company’s Summer Launch ‘25 introduces Highspot Agents as real-time AI teammates that turn go-to-market strategy into frontline action to improve performance
Summer Launch also unveils AI-powered Adaptive Learning and Role Play to deliver relevant, personalised training and practice so every go-to-market role builds the confidence to excel
SEATTLE — July 9, 2025 — Highspot, the leading agentic platform for go-to-market performance, today unveiled its Summer Product Launch ‘25, headlined by the debut of Highspot Agents—an AI advancement that uniquely captures insights from what is said in buyer conversations, shared in content, and shown through buyer behaviour to proactively fix what’s broken and scale what works.
Powered by Highspot Nexus™, the company’s unified AI and analytics engine, the new role-based and specialised agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. This innovative approach to AI for GTM helps the people who drive growth do what works, better, and at scale.
“Lots of AI tools can act. But without knowing what works, they just create noise and drive the wrong actions,” said Robert Wahbe, CEO of Highspot. “This isn’t about replacing people—it’s about elevating them. Our Summer Launch delivers AI as a teammate that turns strategy into action and signals into winning outcomes.”
A pivotal moment demands GTM performance
GTM teams face tighter budgets, higher expectations, and pressure to move fast. Many organisations are turning to AI for speed and automation. Unfortunately, Gartner® reports, “However, 70% of sellers report feeling overwhelmed by the number of technologies required for their job, and these overwhelmed sellers are 45% less likely to attain quota. All of these data points signal the need to quickly make wholesale changes to the way selling teams go to market if they are to deliver value that matters to customers.”
So, while AI holds promise for GTM teams and is a priority for leadership, without direction or informed actions, it can just create more noise and limit teams’ ability to perform.
Introducing Highspot Agents
Highspot’s new agents combine insights and action to give GTM teams speed in the right direction—all in a unified experience that reduces complexity and cost by eliminating the need for numerous point solutions. The Agents come in two powerful forms:
- Role-based agents act as embedded teammates for sellers, marketers, and enablement teams, delivering real-time answers, guidance, and actions that elevate their performance.
- Specialised agents focus on vital, always-on work including deal coaching, sales play optimisation, and content management.
These agents work alongside Ask Highspot, which enables any Highspot user to obtain instant, context-aware answers based on role, needs, and business priorities. Highspot is also announcing support for MCP, allowing Highspot agents to be MCP servers, so customers can quickly and securely connect external AI tools and agents with the Highspot platform.
Scale skills, not just content, with always-on training and coaching
Highspot’s Summer Launch expands the platform’s AI-powered training and coaching capabilities to help go-to-market teams learn faster and build lasting skills that drive performance.
With Highspot, skills are embedded in the platform, not just bolted on, to unlock AI-powered adaptive learning and always-on skill coaching. Whether it’s ramping new sellers or reinforcing a new pitch, Highspot’s skill framework ensures development is relevant, repeatable, and tied to real-world performance.
- Adaptive Learning uses skills and knowledge assessments to personalise every seller’s path—letting them skip what they’ve mastered and focus where they need growth. Skill Coaching builds on that foundation, delivering AI-powered feedback on practice and performance in the flow of work, so salespeople can build confidence and competence without waiting for a 1:1.
- AI Role Play gives sellers reps hands-on practice with instant feedback—pitching to personas, handling objections, and refining delivery with confidence. Managers and enablement leaders can assign role plays tied to key competencies and measure improvement with auto-scoring and 360° assessments.
See the future of agentic GTM in action
Highspot customers have the unique opportunity to see these groundbreaking capabilities and more live on July 23, at 9 am PT in Highspot’s Summer Roadmap Webcast. Register here and then read this blog to go deep into the details of Highspot’s Summer Launch.
Meanwhile, the entire GTM community is invited to attend Spark ‘25, Highspot’s annual conference, online and in person in Seattle, WA, Oct. 7-9. Early bird registration is still available here.
Gartner, Go-to-Market Design Primer for 2025, Daniel Hawkyard, Rachael Buchler, 29 January 2025.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.
About Highspot
Highspot is the leading agentic platform for go-to-market performance, powered by Nexus™, our AI and analytics engine. Highspot acts as an AI-powered extension of your team—transforming every signal, spoken, shared, or shown, into real-time actions tailored to each role. Highspot ensures your salespeople show up smarter. Your marketers double down on what performs. Your enablement team scales what works. Because when your people perform at their best, your business does too.
Highspot media contact
Lucas Welch, VP of Global Corporate Marketing, lucas.welch@highspot.com
