Bridgette Roberts
Marketing Research & Insights Manager, Highspot
Bridgette is a Marketing Research & Insights Manager at Highspot driving customer insights efforts. With experience in market research, data analytics, and content marketing, Bridgette leads our Highspot Insights initiative, bringing data-backed enablement best practices to you.
Posts by Bridgette Roberts
5 articles by this author
Transform How You Engage—and Win—Modern Buyers
Learn how to create more tailored experiences with Digital Rooms, so you can more easily capture—and maintain—buyers’ attention.
5 min read
Fuel GTM performance with AI-powered scorecards
Learn how to leverage AI-driven analytics to drive rep behaviour change, improve go-to-market execution, and scale business performance
5 min read
AI-powered GTM: Insights from the State of Sales Enablement Report 2025
Learn how to accelerate your journey to driving go-to-market success and predictable revenue growth.
5 min read
AI-powered selling: A new era of sales efficiency
Learn how to leverage AI to automate, co-create, and gain insights to unleash a new wave of sales efficiency for your business.
4 min read
Enhance business outcomes through sales enablement maturity
Learn how to implement a Strategic Enablement approach, mature your efforts over time, and maximise the business impact of sales enablement.
6 min read
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