Fall Launch ’25 introduces the Deal Agent, giving sellers and leaders a 360-degree view of every deal and delivering real-time, role-specific guidance to help sellers win
Fall Launch ‘25 expands Highspot platform’s agent roster with search, content, learning, and custom agents
SEATTLE — October 8, 2025 — Highspot, the only agentic platform for go-to-market (GTM) performance, today announced its Fall Product Launch ’25, headlined by the debut of its Deal Agent, a breakthrough agentic capability that accelerates pipeline generation and conversion. Unlike traditional inspection tools that stop at dashboards and summaries, the Deal Agent acts as an AI-powered teammate embedded directly in the deal, combining 360-degree seller and buyer context to deliver insights and next best action through multi-turn interactions.
“Across industries, leaders believe their strategy is in motion – but their go-to-market execution tells another story,” said Robert Wahbe, CEO of Highspot. “Our Fall Launch addresses this performance gap head-on. Our agentic platform delivers much more than efficiency gains – it creates a real-time feedback loop across your go-to-market that fixes what’s broken, scales what works, and drives measurable impact.”
Closing the go-to-market performance gap
Highspot’s Fall Launch arrives at a pivotal moment. In Highspot’s GTM Performance Gap Report, 98 percent of GTM leaders said their strategy is in motion, but only 10 percent report executing effectively. This widening gap between strategy and execution underscores why Highspot’s agentic system of insight and action is essential – Highspot customers report achieving a 50 percent increase in GTM efficiency, 55 percent boost in rep confidence, and 51 percent improvement in buyer engagement.
Deal Agent: Clarity and the right actions in every deal
Highspot’s new Deal Intelligence and Deal Agent deliver a unified, real-time view of pipeline health, helping leaders spot risks early, coach in the moment, and keep deals moving forward with proven, AI-recommended next steps:
- 360-degree Deal and Seller Context: Provide leaders and reps with a complete picture of deal health by unifying CRM activity, buyer engagement, emails, meetings, and manager feedback into a single view.
- Multi-Turn AI Coaching: Sellers and managers can go deep into deals and next-best action recommendations in the context of the deal, delivering holistic guidance on how to win.
- Content-Aware Recommendations: Understand what content works and doesn’t, tailor messaging to the specific deal and persona, and auto-generate digital rooms specifically designed for each deal.
- From Insight to Next-Best Action: The Deal Agent translates deal signals into tangible next steps, including suggesting content, drafting emails, and creating Digital Rooms, so teams do the right things faster without switching tools.
- Agentic Power Across Equip, Train, Guide, and Coach: Going beyond just single deal inspection, the Deal Agent reinforces the right behaviours, builds skills, guides execution, and equips reps with recommendations that can help them succeed in every deal.
An unmatched GTM agentic roster
The Fall Launch extends Highspot’s vision of AI as a native layer of its platform. Alongside Deal Intelligence and the Deal Agent, Highspot also introduced purpose-built and custom agents, all powered by Nexus™:
- Search Answers Agent delivers fast, permission-aware responses to sellers’ questions within search, chat, or their CRM, so salespeople get the information they need without breaking workflows.
- Content Specialist Agent helps marketing and enablement teams understand how content, plays, and digital rooms are performing so marketing teams can maximise return on investment.
- Learning Specialist Agent helps enablement and training teams understand how their learning materials are working in the field, and closes skill gaps to ensure content and training deliver measurable business impact.
- Custom Agents let you tailor Highspot to your unique GTM needs, from powering a product launch to improving competitive differentiation.
Read more about Highspot’s deep agent roster here.
More Fall Launch innovation
Highspot’s latest launch embeds AI natively everywhere users are in the platform:
- AI-Powered Learning: AI-generated lessons, courses, and learning paths boost the productivity of enablement and training teams.
- AI Skill Feedback and Adaptive Learning: Automatic AI feedback on practice videos, open-ended questions, role plays, and real-world meetings accelerates skill development and supports personalised, adaptive learning experiences.
- AI Role Play: Role plays can now be automatically generated using AI, streamlining the creation of specific personas and scenarios. Role plays can support informal practice or be incorporated into formal learning paths and certifications.
- Enterprise-Grade AI Integration: Native integration with Microsoft Copilot, Microsoft Teams, Salesforce Agentforce, and Slack ensures trusted insights and actions appear directly in the tools teams already use. All Highspot Agents also support MCP integrations for custom applications.
Experience Fall Launch at Spark ’25
Highspot will showcase its Fall Launch at Spark ’25, its annual conference taking place October 8-9 in Seattle and online. In-person registration is sold out, but you can watch the keynotes live by registering for a free virtual ticket here.
About Highspot
Highspot is the only agentic platform for go-to-market performance, powered by Nexus™, our AI and analytics engine. Acting as an AI-powered extension of your team, Highspot transforms every signal, spoken, shared, or shown, into real-time actions tailored to each role. Highspot ensures your salespeople show up smarter. Your marketers double down on what performs. Your enablement team scales what works. Because when your people perform at their best, your business does too.
Media Contact
Lucas Welch
VP, Global Corporate Marketing
lucas.welch@highspot.com
