Shawnna Sumaoang
Vice President, Marketing - Customer & Community, Highspot
Shawnna is Director of Marketing at Highspot. Her background is in strategic development and execution of marketing and communications programmes in the technology industry. Shawnna’s current mission is to elevate the role of sales enablement to a critical business function charged with driving radical improvement in sales effectiveness.
Posts by Shawnna Sumaoang
23 articles by this author
The Evolution of Sales Readiness – from Classroom to Training-in-Context
Discover how sales readiness has become a must-have for every sales organisation's onboarding, sales communication and sales training processes.
5 min read
New Year and New Opportunities to Provide Better Sales Onboarding
How can you make the most of every chance to improve the sales productivity of your reps? Here are five important opportunities to keep top-of-mind.
4 min read
Guided Selling Best Practices to Close More Sales
With these best practices, you'll better understand what makes up effective guided selling that helps sales reps move buyers toward purchase decisions.
5 min read
How Mature is Your Organisation’s Sales Enablement Process?
The path to ultimate sales efficiency is different for every organisation, and it's not an overnight phenomenon. See how it works.
4 min read
4 Best Practices That Will Turn Your Sales Playbook into Sales Action
DSG and Highspot recently surveyed 74 organisations to discover the best practices for sales playbooks. Read about four key findings from the research.
5 min read
The Largest Event Exclusively for Sales Enablement Features the Best in the Business
Will you join us at Sales Enablement Soirée, Dreamforce's only event exclusively for sales enablement? Learn more about the speakers and swag in this guide!
4 min read
REEL Sales Enablement with Erin Osman at Dun & Bradstreet
Erin Osman recounts how she streamlined Dun & Bradstreet's sales enablement strategy and shares advice on how to implement a holistic sales enablement plan.
6 min read
REEL Sales Enablement Interview with Sean Goldie at Apptio
Apptio's director of sales enablement shares his top strategy initiatives, key sales metrics, and views on sales enablement role and responsibilities.
7 min read
REEL Sales Enablement Interview with Joe Andrews at InsideView
A VP of Marketing reveals his top sales enablement advice and shares what he learned from directing sales enablement efforts at InsideView.
7 min read
The Framework for a Solid Sales Playbook
The sales playbook has evolved. Prepare your sales team to provide personalised responses to prospective buyers at a moment's notice with these five steps.
3 min read
SiriusDecisions 2018 Recap: Getting Serious About Sales Enablement Success
Don't miss out – read the recap of the SiriusDecisions Summit 2018, which Highspot attended & sponsored. Learn about how sales enablement can lead to big wins.
7 min read
SiriusDecisions Helps Navigate a Noisy Sales Asset Management Market
SiriusDecions published a report that compares leading sales asset management vendors and capabilities to look for when selecting a solution.
5 min read
Turn Your Content into a Reliable Revenue Driver
By implementing a measurable approach to content development, your organisation can leverage sales enablement to turn content into revenue time and again.
3 min read
Empower Your Field with Customizable Sales Content
Not all platforms are created equal. To maximise efficiency, consider these best practices that reps find helpful for on-the-go editing and content remixing.
5 min read
Sales Enablement for Sales Content Management
Aberdeen Group did a full study that was developed to help understand how best-in-class organisations use sales enablement to improve sales effectiveness.
4 min read
Sales Enablement Luminary Series: 8 Keys to Sales Enablement Success
Today, we have a treat for you. I was able to interview Matt recently about what it takes go get more out of sales enablement.
8 min read
Five Selling Trends in 2016 That Can Be Improved with Sales Enablement
In this blog, we highlight some important areas where you can use sales enablement to help your sales organisation succeed.
4 min read
Make the Most of Your SKO: Be More Successful with Sales Enablement Efforts in 2016
As you dive into your annual Sales Kick-Off meetings, there's no time like right now to ask your team what they need from a sales enablement perspective.
2 min read
Five Key Sales Enablement Takeaways from 2015
Planning your sales enablement initiatives? Check out the top learnings some of our clients have reported as they rolled out sales enablement in 2015.
5 min read
The Challenger Model and Sales Enablement – Better Together
Find out why putting the client’s needs first with the Challenger Selling Model works and how you can support it with proper sales enablement practice.
2 min read
Does Your Organisation Consider Soft Costs When Measuring Content ROI?
Discover what is often overlooked when determining the true cost of marketing materials and learn how to measure the real ROI of marketing content.
2 min read
Wrapping Up at HubSpot’s Inbound 2015
When it comes to marketing trade events, there are events, and then, there is Inbound. By far my favorite event of the year, Inbound is like no other.
2 min read
Going to Inbound? Join Us to Learn How to Become a Content Marketing Hero
Come by at Hubspot's Inbound event, learn about the power of the right sales enablement platform, and try your luck at winning a fun night on the town.
3 min read
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