Lamar Leverages Highspot to Create Better Buyer Experiences

Lamar Snapshot success story banner
4 Weeks
to launch solution
sellers actively pitching content from Highspot
utilization of training Spot™ content
Before Highspot, our sellers had to download content individually and there was no way to customize approved materials or track engagement on emails. Now, reps can easily personalize materials and track their pitches for insight into how buyers are reacting to collateral they are sending.
Erin Bowling, Sales Analytics Manager, Lamar
Erin Bowling
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Highspot pitch features give sellers real-time insight into buyer engagement
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With Highspot, sellers can Remix approved content for a more personalized, consistent buyer experience
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In-depth content analytics identify gaps and opportunities, resulting in a highly trafficked training Spot™ with no unused content

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