Disorganized Content Scattered Across Multiple Systems
Halcyon Knights lacked a single, centralized repository for content, which made it difficult to organize and find the right content, especially as the company scaled. Because content lived in multiple systems and Recruiters’ email inboxes, Halcyon Knights was unable to effectively manage content, track usage, identify unused content, and maintain version control.
Additionally, lack of integration within their existing tech stack led to “tool fatigue”, as recruiters grew frustrated with logging in and out of different systems to access what they thought was the most up-to-date content.
Inability to Effectively Measure Recruiters’ Learning and Engagement
Without knowing if sellers were aware or using the right content in the right situation, it was impossible to track performance of the content as a whole much less at various stages along the buyer journey. It was also hard to coordinate activities to provide a great customer experience to track how the content being used resonated with prospects and drove engagement with the assets.
Highly Competitive Market Where Every Engagement Impacts the Deal
The global environment post-March 2020 saw hiring become a less important priority, making an already competitive market even more volatile. Since March 2020, it became even more imperative for the team of Recruiters to be sharp because there weren’t as many businesses hiring, but they still needed to leverage the best content for keeping their clients and prospects engaged during a hiring downturn. Halcyon Knights knew they needed to keep their Recruiters engaged through additional training so they felt supported with business development skills and the tools needed to deliver content that accounts would engage with.
Halcyon Knights knew only the best recruiting agencies would survive this global pandemic and preparing their recruiters with content and training was the only way to stand out as a thought leader.