# Analytics # GTM analytics ## Prove and improve your GTM performance Know what’s working. Fix what’s not. Prove impact—powered by Nexus. [ Request demo ](https://www.highspot.com/request-demo/)[ See pricing ](https://www.highspot.com/pricing/) ## Turn GTM data into decisive action Highspot connects the dots across your GTM motion, from content and training to execution and outcomes. Initiative Scorecards combine all your signals in one place, giving enablement, marketing, and Sales leaders a single source of truth to see what’s working, what’s not, and what to do next. No more lagging reports or dashboard sprawl, just clear, role-based actions from Nexus that drive performance forward. All powered by Nexus, Highspot’s AI and analytics engine. [ Learn more ](https://www.highspot.com/product/sales-enablement-platform-overview/)### Understand the true impact of your initiatives Initiative Scorecards show how every GTM effort, big or small, impacts rep behavior and business results. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-iinitiative-scorecards-infographic-feature-focus-4x3-1.webp) ### See what’s actually driving performance Uncover which content, training, or actions drive revenue, and where there are gaps to close. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-salesplay-scorecards-feature-focus-16x9-1.webp) ### Take action based on real insights, not opinions Most dashboards stop at insights. Highspot goes further, connecting insight to action with role-based recommendations from Nexus. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-initiative-scorecards-feature-focus-16x9-1.webp) ## See what’s working, fix what’s not Play, content, training, and skill scorecards reveal what’s resonating, what’s not, and where to optimize. No more siloed BI tools, this is analytics built for go-to-market teams. Unlike generic dashboards, Highspot delivers more than a view. It delivers a plan. Powered by Nexus, scorecards surface what drives performance and guide you to the next best action. [ Learn more ](https://www.highspot.com/product/sales-content-management-system/)### Get at-a-glance insights Content and play scorecards surface what engages buyers and what gets ignored. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-salesplay-scorecards-infographic-feature-focus-16x9-1.webp) ### Audit workflows at scale Easily identify unused, outdated, or low-performing content and training across your teams. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-analytics-bulk-action-feature-focus-16x9-1.webp) ## Scale coaching efforts with comprehensive insights Highspot goes beyond activity tracking, surfacing skill development opportunities across reps and teams. With Nexus-powered insights, managers and enablement leaders can support growth, not just monitor it. Skill dashboards and scorecards let managers and enablement leaders coach smarter, not harder, by surfacing strengths, gaps, and coaching opportunities in one view. [ Learn more ](https://www.highspot.com/product/sales-coaching-software/)### Eliminate knowledge gaps Identify where to focus development and track progress over time. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-sales-training-and-coaching-analytics-feature-focus-16x9-1.webp) ### Replicate winning behaviors Identify what top performers are doing differently and scale that across your teams. ![](https://www.highspot.com/wp-content/uploads/2025/09/platform-analytics-page-initiative-scorecard-win-rate-feature-focus-16x9-updated.webp) ![Upwork](https://www.highspot.com/wp-content/uploads/2025/08/upwork-logo-polarnight-left.svg)We had a progressive training program where we did three different live sessions with content and Plays. Our team was able to measure who’s utilizing it and how it’s working. ![](https://www.highspot.com/wp-content/uploads/2025/09/malia-di-salvo.webp)Malia Di Salvo Director of Revenue Enablement, Upwork [ View case study ](https://www.highspot.com/success-stories/upwork/) ![Osaic](https://www.highspot.com/wp-content/uploads/2025/08/osaic-logo-polarnight-left.svg)We know when people are engaging with us, and we know when they’re not. Those advanced analytics help our team understand what’s important to the person they’re speaking with. ![](https://www.highspot.com/wp-content/uploads/2025/09/jonathan-belair.webp)Jonathan Belair Vice President of Recruiting Technology, Osaic Wealth [ View case study ](https://www.highspot.com/success-stories/osaic/) ![Finastra](https://www.highspot.com/wp-content/uploads/2025/08/finastra-logo-polarnight-left.svg)By using Highspot’s analytics to evaluate content effectiveness, the team has focused their spend and optimized content investment by 26%. ![](https://www.highspot.com/wp-content/uploads/2025/09/harjeet-singh.webp)Harjeet Singh Senior Director of Marketing Operations, Finastra [ View case study ](https://www.highspot.com/success-stories/finastra-4/) ## Features at a glance - See and scale impact with Initiative Scorecards - Track rep skill growth with Rep Scorecards - Monitor coaching with Team Dashboards - Drive play usage with Play Scorecards - Optimize decks with Content Intelligence - Track buyer signals with Deal Intelligence - Explore trends with built-in reports - View content use with Content Scorecards [ Learn more ](https://www.highspot.com/product/sales-enablement-platform-overview/) ## Seamlessly integrate with all your favorite tools Extend the value of your tech stack and bring sales enablement directly into your reps’ existing workflow, with Highspot’s ecosystem of 100+ integrations. [ See all Highspot integrations ](https://www.highspot.com/integrations/) ![](https://www.highspot.com/wp-content/uploads/2025/09/integrations-8.webp) ## Recommended content ![Sales analytics: Tools and best practices for GTM](https://www.highspot.com/wp-content/uploads/2023/08/sales-analytics-580x330.jpg) Blog [ Sales analytics: Tools and best practices for GTM ](https://www.highspot.com/blog/sales-analytics/) The best sales analytics tools offer real-time, AI-powered intelligence to go-to-market teams, enabling them to optimize their selling. ![Highspot In Action: Optimize GTM performance with analytics](https://www.highspot.com/wp-content/uploads/2024/10/highspot-in-action-analytics-580x330.webp) See Highspot in Action [ Highspot In Action: Optimize GTM performance with analytics ](https://www.highspot.com/resource/highspot-in-action-analytics/) See how Highspot's analytics empower your teams to optimize your sales process, maximize marketing investment, and better engage buyers. ![From gut feel to GTM precision: The power of Highspot Analytics](https://www.highspot.com/wp-content/uploads/2025/08/pexels-thirdman-7651927-580x330.jpg) Blog [ From gut feel to GTM precision: The power of Highspot Analytics ](https://www.highspot.com/blog/the-power-of-highspot-analytics/) Learn how to leverage Highspot Analytics to make smarter decisions that enhance execution and accelerate business outcomes. ## You’ve made it this far, let’s schedule a demo [ Request demo ](/request-demo)