Webinar: Winning Over the Modern Buyer

June 20, 2018 at 10:00 AM PT

On average, 57 percent of the modern buyer’s journey has already taken place before they interact with a seller. Prospective customers can now go online to easily read reviews as well as compare your product or service to those of your competitors. Sellers are no longer the only source of information, and buyers don’t want general facts, anyway — they’re looking for a customized sales engagement that will help them make the best decision for their business.

With endless options available, buyers have no problem finding companies to work with. But they don’t want to be sold to — they want to be guided, and they have a strong preference to buy from sellers offering valuable information that helps them make their purchase decision.

Join this webinar to get tips on how to:

  • Set your sellers apart
  • Guide your buyers
  • Leverage content for meaningful engagement
  • Accelerate with sales enablement

Register now to reserve your spot. All registrants will receive a recording of the webinar after the live webinar takes place.

Related Resources

The 2018 State of Sales Enablement report is a window into how companies are using their sales enablement processes to boost conversion and increase revenue.

A proven approach toward successful technology deployment and adoption helps sales reps work smarter and close deals more effectively than ever before.

Strategic insights and practical tips on managing, customizing, sharing, and analyzing targeted content to support ABM.