Raleigh Workshop: Getting Started with Sales Enablement

September 22, 2016, Raleigh, North Carolina

When it comes to sales enablement, odds are it’s something you want to improve, but you may not know where to start or how to map out a path to success.

If you’re struggling with multiple content repositories, version control, the black hole of emailing pitches, an inability to track content performance or analyzing best sales practices, a sales enablement solution can help you.

Join us for a complimentary half-day workshop on very tactical steps to get you started.

In this complimentary workshop, we’ll review current pain points among attendees, understand the limits of traditional content repositories, discuss solutions to highlighted problems, review key success factors in getting started and dive into a common roadblock—the dreaded content audit.

You’ll leave the class with a lot of the hard work done—including a worksheet with your content mapped—and will be well on your way towards optimization.

We’ll provide a complimentary breakfast and lunch, and you’ll have the opportunity to meet with others in the area that are walking in your shoes. The journey to sales enablement success starts here.

DATE/TIME:
Thursday, September 22, 2016
9:00 a.m. – 1:00 p.m. ET

LOCATION:
Raleigh Marriott City Center
500 Fayetteville Street
Raleigh, NC 27601

CLASS AGENDA:
9:00 a.m. – Registration & Networking
9:30 a.m. – Open Discussion—Identifying Pain Points. We’ll discuss current content management pain points and various types of solutions.
10:30 a.m. – Case Study—Hear from Red Hat on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
11:20 a.m. – Group Exercise—Map an Ideal Content Map. We’ll whiteboard together and build out an ideal organization’s content map.
12:00 p.m. – Working Lunch Workshop—Content Mapping/Audit We’ll use this time to get hands-on and start on a content map for your organization. You’ll leave with a lot of hard work to categories and inventory your company’s main sales enablement materials.
1:00 p.m. – End of Session

CLASS INSTRUCTORS:


Oliver Sharp, Co-founder and Vice President, Highspot
Oliver Sharp is co-founder and VP of Customer Services at Highspot. Oliver leads the team that manages the on boarding of all new customers, professional service engagement, as well as their on-going support needs. He has led or participated in most of Highspot’s largest and most complicated launches, including Concur, Booking.com, MultiView, PayScale and many others. Oliver received an MS and a PhD in computer science from UC Berkeley.


Greg Munster, Senior Director of Sales Productivity, Red Hat
Greg leads the Global Sales Productivity team at Red Hat, responsible for sales process, policy and tools. He is accomplished in developing strategic plans, delivering innovation and supporting program execution to marketing, sales and IT functions within industry leading technology firms. He has built a broad base of functional experience and leadership skills in technology marketing, information technology and process change management. He enjoys the identification of business performance gaps and the introduction of new processes and tools as solutions. 

 

Space is limited so register now to reserve your seat. We look forward to seeing you there!

Related Resources

Learn how Red Hat improved their sales enablement using Highspot technology.

Everything you need to know about sales enablement.

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