Chicago Workshop: Sales Enablement Content Audit

September 13, 2018 in Chicago, Illinois

When it comes to sales enablement, odds are it’s something you want to improve, but you may not know where to start or how to map out a path to success.

If you’re struggling with multiple content repositories, version control, the black hole of emailing pitches, an inability to track content performance or analyzing best sales practices, a sales enablement solution can help you.

Join us for a complimentary half-day workshop on very tactical steps to get you started.

In this complimentary workshop, we’ll review current pain points among attendees, understand the limits of traditional content repositories, discuss solutions to highlighted problems, review key success factors in getting started and dive into a common roadblock—the dreaded content audit.

You’ll leave the class with a lot of the hard work done—including a worksheet with your content mapped—and will be well on your way towards optimization.

We’ll provide a complimentary breakfast and lunch, and you’ll have the opportunity to meet with others in the area that are walking in your shoes. The journey to sales enablement success starts here.

DATE/TIME:
Thursday, September 13, 2018
9:00 a.m. – 1:00 p.m. Central

LOCATION:
Hyatt Centric The Loop, Chicago, IL

CLASS AGENDA:
9:00 a.m. – Registration & Networking
9:30 a.m. – Open Discussion—Identifying Pain Points. We’ll discuss current content management pain points and various types of solutions.
10:30 a.m. – Brief Content Demo
11:00 a.m. – Case Study—Hear from a Sales Enablement practitioner on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
12:00 p.m. – Working Lunch Group Exercise—Map an Ideal Company. We’ll whiteboard together and then conduct a demo of how to build out this organization in Highspot in fifteen minutes or less; we’ll also share targeting and analytics information in this block.
1:00 p.m. – End of Session

Space is limited so register now to reserve your seat. We look forward to seeing you there!

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