Boston Workshop: Getting Started with Sales Enablement

Tuesday, May 03rd 2016

When it comes to sales enablement, odds are it’s something you want to improve, but you may not know where to start or how to map out a path to success.

If you’re struggling with multiple content repositories, version control, the black hole of emailing pitches, an inability to track content performance or analyzing best sales practices, a sales enablement solution can help you.

Join us for a morning workshop on very tactical steps to get you started.

In this complimentary workshop, we’ll review current pain points among attendees, understand the limits of traditional content repositories, discuss solutions to highlighted problems, review key success factors in getting started and dive into a common roadblock—the dreaded content audit.

You’ll leave the class with a lot of the hard work done—including a worksheet with your content mapped out—and will be well on your way towards optimization.

We’ll provide a complimentary breakfast and lunch, and you’ll have the opportunity to meet with others in the area that are walking in your shoes. The journey to sales enablement success starts here!

Tuesday, May 3, 2016
8:00 a.m. – 12:30 p.m. Eastern

The Westin – Boston Waterfront
425 Summer St
Boston, MA 02210


8:00 a.m. – Registration and Complimentary Breakfast
8:30 a.m. – Thought Leader—Trends in Sales Enablement. Liz Cain of OpenView will discuss trends, changing dynamics and solutions she is seeing across her partner base.
9:20 a.m. – Brief Content Demo
9:40 a.m. – Learnings from the “Real World”—Hear from industry-leading Sisense on their content organization and audit process, as well as pitfalls and benefits uncovered along the way.
10:00 a.m. – Group Exercise—Best Practices in Content Mapping. We’ll whiteboard together and then conduct a demo of how to build out this organization in a sales enablement solution in fifteen minutes or less; we’ll also share targeting and analytics best practices in this block.
11:30 a.m. – Working Lunch—Hands-on Content Mapping/Audit Workshop
12:30 p.m. – End of Session


Liz Cain, VP of Go-to-Market, OpenView
Liz Cain is the VP of Go-to-Market at OpenView where she leads market insights, recruiting and sales and marketing strategy as part of the firm’s Expansion Platform. The GTM practice focuses on helping portfolio companies acquire and retain the right customers and talent. Prior to joining OpenView, Liz was the AVP of Worldwide Business Development at NetSuite, the leading provider of cloud-based financials / ERP. Liz’s experience spans technical support, sales operations, account management and marketing. Most recently she launched NetSuite’s Business Development Representative (BDR) and Solution Consulting Associate (SCA) teams, which she successfully scaled to a 170-person global organization. Across these teams, Liz was responsible for inbound lead qualification, outbound prospecting, the development and administration of product, sales, business and industry training, and campaign execution across these teams.

Rhiannon Staples, Sales Enablement Strategist, Sisense
In sales enablement, there is no one-size-fits-all approach. An effective sales enablement strategy is built upon your company’s unique market, position, resources and goals. Rhiannon specializes in helping innovative B2B companies develop, manage and execute pragmatic sales enablement plans that elevate market position, generate leads and strengthen buyer confidence.

Oliver Sharp, Co-founder and Vice President, Highspot
Oliver Sharp is co-founder and VP of Customer Services at Highspot. Oliver leads the team that manages the on boarding of all new customers, professional service engagement, as well as their on-going support needs. He has led or participated in most of Highspot’s largest and most complicated launches, including Concur,, MultiView, PayScale and many others. Oliver received an MS and a PhD in computer science from UC Berkeley.

Space is limited so register now to reserve your seat. We look forward to seeing you there!

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