Boston Workshop: Sales Plays

March 6, 2018

Sellers must be enabled to have consultative and highly personalized engagements in order to connect with a modern buyer.

In this complimentary half-day workshop, we will cover how to build Sales Plays that are highly personalized and multi-threaded for maximum buyer engagement. You will learn how to:

  • Design and Deliver – Build Sales Plays that strategically align to the buyer’s journey, yet aren’t disconnected from sales reps reality.
  • Execute and Coach – Leverage new ways for your reps to engage your buyers and create a coaching program that helps ensure that reps execute Sales Plays successfully.
  • Refine – Identify key metrics for measuring the performance of Sales Plays and how to use those insights to continue to evolve Sales Plays.

We’ll provide a complimentary breakfast and lunch, and you’ll have the opportunity to meet with others in the area that are leading the way for modern selling.

Tuesday, March 6, 2018
9:00 a.m. – 1:00 p.m. Eastern Time

W Boston, Boston, MA


Haley Katsman, VP, Account Development, Highspot
Haley Katsman is Vice President of Account Development at Highspot. Haley leads the strategy and execution of Highspot’s sales development and enablement efforts. She is responsible for building and scaling the team focused on increasing awareness and generating demand for the company, as well as driving alignment between marketing and sales. Haley brings marketing and sales experience from several notable Fortune 500 companies across the consumer products, commercial real estate, and marketing and advertising industries. Haley holds a bachelor’s degree in Communications and Foster School of Business Sales Certificate from the University of Washington.

Space is limited so register now to reserve your seat. We look forward to seeing you there!

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