With the Highspot implementation, Falcon.io was able to successfully overhaul the sales content experience. Highspot has had a positive effect on nearly every aspect of Falcon.io’s sales enablement approach. Sales reps more easily find and pitch content now that all content is organised in a single, searchable resource. Multiple departments are seeing benefits thanks to AI-powered content search, content remixing, content customisation, pitching, and analytics. Falcon.io’s sellers now waste less time looking for content, which has freed up more time on primary sales activities.
Highspot’s Gmail plugin and Salesforce integrations added significant value for Falcon.io. These features have made it easy for reps to access Highspot from the systems where they spend most of their time. By increasing the simplicity and ease of the interface for its sellers, Falcon.io has seen improved adoption and an impressive return on its sales enablement investments.
The ability to measure and access content analytics across platforms has also helped Falcon.io accurately pinpoint their biggest content challenges and opportunities. Asset consumption rates make it clear which content to refresh first and highlight the content requiring wholesale changes. This is helping marketers make more strategic decisions while increasing the consistency of the company’s message and identity.
Highspot has had a positive effect on nearly every aspect of Falcon.io’s sales enablement approach.
Also important, marketing and sales are benefitting from tighter alignment and shared priorities. Both departments have gained insights on content performance and can collaborate on how to improve it. Because sales reps are using the content that marketing has created, there is greater brand consistency across all assets.
With Highspot, sales enablement at Falcon.io now works proactively on a wider range of goals, including content management, customer engagement, performance measurement, and more.