Evaluating the Impact

22 October, 9 am - 12 pm
Haymarket Hotel in London

As sales enablement grows in popularity and maturity, sales enablement stakeholders are eager to know what "good" looks like. But to date there has not been a standard set of metrics for sales enablement to measure.


With the investment in sales enablement continuing to grow, so has the pressure to provide reporting and measurement. And while it seems obvious, it's something that businesses are still struggling to establish a framework around.


When it comes to sales enablement, there's no single metric to measure the results and impact of your efforts, but, while measurement can be hard, it's not impossible.


Join us for the morning as we take a deep dive into best practices and effective strategies for measuring sales enablement success across a variety of industries, markets and company sizes, across performance, proficiency, and productivity.


Haymarket Hotel in London


Tuesday, 22 October from 9 am to 12 pm.



Registration & Breakfast 9:00 - 9:30 am
Welcome 9:30 - 9:40 am
Keynote: Implementing an Effective Sales Enablement Programme 9:40 - 10:00 am
Keynote: Findings from Sales Enablement Survey 10:00 - 10:20 am

Richard Langham
Managing Director, Highspot

Richard will share key findings from a survey where sales enablement professionals around the world provided intel into the metrics they measure today and how they stack rank against those metrics within their organisation.

Refreshment Break 10:20 - 10:30 am
Panel: Evaluating the Impact of Sales Enablement 10:30 - 11:15 am

Hosted by: Daniel Clarke, Director Service & Sales Engineering, Highspot
Jonny Day, Head of Sales Operations, Crowdcube
Charles Oakley, VP Global Sales Enablement, GDS Group
Michael Fox, Director, Advisory Services, VMware

Wrap-Up & Close 11:15 - 11:30 am
Refreshments & Networking 11:30 am - 12:00 pm