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Blog Home

Articles by: Shawnna Sumaoang

Shawnna is Director of Marketing at Highspot. Her background is in strategic development and execution of marketing and communications programmes in the technology industry. Shawnna’s current mission is to elevate the role of sales enablement to a critical business function charged with driving radical improvement in sales effectiveness.

Shawnna Sumaoang
Sales Training

The Evolution of Sales Readiness – from Classroom to Training-in-Context

22 June 2021 by Shawnna Sumaoang
Sales Training

New Year and New Opportunities to Provide Better Sales Onboarding

3 January 2019 by Shawnna Sumaoang
Sales Plays

Getting Guided Selling Right

15 November 2018 by Shawnna Sumaoang
sales enablement maturity

How Mature is Your Organisation’s Sales Enablement Process?

17 October 2018 by Shawnna Sumaoang
Sales Playbooks

4 Best Practices That Will Turn Your Sales Playbook into Sales Action

16 October 2018 by Shawnna Sumaoang
Company

The Largest Event Exclusively for Sales Enablement Features the Best in the Business

19 September 2018 by Shawnna Sumaoang
account-based marketing in the age of authenticity
Marketing

Account-Based Marketing in the Age of Authenticity

21 August 2018 by Shawnna Sumaoang
Marketing

REEL Sales Enablement with Erin Osman at Dun & Bradstreet

26 July 2018 by Shawnna Sumaoang
Sales Enablement

REEL Sales Enablement Interview with Sean Goldie at Apptio

19 July 2018 by Shawnna Sumaoang
Sales Enablement

REEL Sales Enablement Interview with Joe Andrews at InsideView

12 July 2018 by Shawnna Sumaoang

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